Category: Right of Publicity

Right of Publicity

Digital Twins and the Right of Publicity: Will the Law Keep Up?

Imagine waking up to find an identical version of yourself promoting products on social media. It’s your same face, same voice, same exact gestures you make when you talk—except you never recorded any of the video yourself. That’s not a dystopian hypothetical anymore. Today, it’s an emerging business model that allows one person’s identity to be valued at nearly a billion dollars. But did you … Continue reading Digital Twins and the Right of Publicity: Will the Law Keep Up?

Georgette Helo
Right of Publicity

Identity Crisis: Deepfakes and the Battle for Image and Likeness

The impact of Artificial Intelligence on Intellectual Property law has been an ongoing debate, especially how it impacts inventorship or authorship. But with increasing numbers of deepfakes going around the internet, AI might impact another important area of IP law—the right of publicity. A better understanding of deepfakes and the dangers of deepfakes will educate how much the right of publicity could protect individuals whose name and likeness is appropriated by deepfakes.

Continue reading “Identity Crisis: Deepfakes and the Battle for Image and Likeness”

Elizabeth Schrieber