College rivalries are nothing new. But this one didn’t start on the field. It started on a hat. In August 2025, Baylor University filed a federal trademark infringement lawsuit against Boston University over who has the right to use a specific interlocking “BU” logo.  Before we get into the contents of this case, let’s first discuss what trademarks actually are! Understanding what trademarks are and … Continue reading The Tale of Two BUs