Imagine waking up to find an identical version of yourself promoting products on social media. It’s your same face, same voice, same exact gestures you make when you talk—except you never recorded any of the video yourself. That’s not a dystopian hypothetical anymore. Today, it’s an emerging business model that allows one person’s identity to be valued at nearly a billion dollars. But did you … Continue reading Digital Twins and the Right of Publicity: Will the Law Keep Up?