The impact of Artificial Intelligence on Intellectual Property law has been an ongoing debate, especially how it impacts inventorship or authorship. But with increasing numbers of deepfakes going around the internet, AI might impact another important area of IP law—the right of publicity. A better understanding of deepfakes and the dangers of deepfakes will educate how much the right of publicity could protect individuals whose name and likeness is appropriated by deepfakes.

Continue reading “Identity Crisis: Deepfakes and the Battle for Image and Likeness”