At the forefront of twenty-first century consumer protection issues is corporate price-gouging. Among the most notable examples is the issue of “junk fees” or “drip pricing,” fees which are not initially visible in the list price of goods and service, but are surreptitiously added to the price total by the close of the transaction. Recently, media reports have spotlighted numerous industries implicated by the “hidden pricing” phenomenon, including commercial travel, finance and banking, hospitality, entertainment, and more. Common examples include mandatory fees i.e. common addition of a 3-5 % surcharge added to your bill by a restaurant or concert venue, or an unexplained cleaning fee charged by a hotel at checkout. Perhaps now more than ever, U.S. consumers rely on state and federal government regulators to clarify, enforce, and update statutes for twenty-first century demands, ever emerging technologies, and a modern consumer economy.