Painting the Brand: When a Color Becomes a Trademark

Which of these colors is a registered trademark? a. Green Medical Gloves b. Chocolate Ice-cream Brown c. Barbie Pink Doll Packaging d. Cheerio Yellow Cereal Box e. All of the Above f. Colors Cannot be Trademarks       Answer: c. Barbie Pink! Yep, a color can function as a trademark. But here’s the catch: most attempts to claim a color don’t work. Courts are … Continue reading Painting the Brand: When a Color Becomes a Trademark