When you think of “Golden Arches,” a black “swoosh,” and a red “target,” modern brands should immediately come to mind. (Yet, if you’re having a hard time imagining what these symbols represent, they are McDonald’s, Nike, and Target, respectively).
Continue reading “Putting the Puzzle Pieces of My Career Together: IP Law & Marketing”
Companies have all kinds of intellectual property (IP), including trademarks, but just how important is that IP to a company? As a business attorney for nearly 40 years, Professor Patricia Lee of Loyola can tell you that trademarks and other forms of IP are hugely important and becoming more important every day.
As the director of the Loyola Business Law Clinic, Prof. Lee and her students find that trademark and other IP issues are a natural part of assisting and counseling the clinic’s clients. “Trademarks are very important to business startups and non-profit organizations,” said Prof. Lee.
So, where is Prof. Lee from and how did she get into business?
Continue reading “Making Her (Trade)mark: Professor Patricia Lee’s Work in Trademarks”
