
No Offense, But Can This Trademark Be Registered?
A primer on the immoral or offensive bar to trademark registration Trademarks are all around us—from the Apple symbol emblazoned on a MacBook to a “Loyola Chicago” logo printed on a sweatshirt. (Spot three trademarks in that sentence!) Trademarks exist across different industries and evoke different things to a consumer. However, all trademarks serve an essential purpose: to identify and distinguish a good or service … Continue reading No Offense, But Can This Trademark Be Registered?