Rise of the Dupes

With trends coming and going so fast, most people cannot possibly keep up. However, that does not stop the desire to keep up with them. It is very costly for consumers to keep up with ever-changing products. So, consumers are now opting for “dupes.” For example, consumers frequently opt for #lululemondupes to get the same look as the Canadian brand of leggings and athleisure but for a much lower cost.

Now, you may be thinking “dupe…what exactly is a dupe?” Let’s first start by discussing what a dupe is not. Continue reading “Trendy Dupes and Hypothetical Trade Dress Disputes”