Author: Landon Wilneff

Behind the Scenes, trade secrets

Trade Secrets in Staffing: Best Practices

Nearly every business relies on confidential information for a competitive advantage. Famous examples include secret formulas, like the recipes for Coca-Cola and Kentucky Fried Chicken. Other examples include valuable algorithms, processes, data, and practices kept reasonably secret by all different types of businesses. If information is kept secret and gains economic value from its secrecy, a trade secret exists, and its owner has the legal right protect it.

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Copyrights, IP - From Theory to Practice

Sports, Photography, and Copyright: Who Has the Rights?

For sports fans, photographs taken during competition can become iconic. Muhammad Ali standing over Joe Frazier, the United States Hockey Team celebrating the “Miracle On Ice,” and Tiger Woods at the Masters are a few examples. Sports photos are highly marketable, but who owns and has the rights to use these photos?

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Behind the Scenes, Trademarks

Nike v. StockX: “Running” to NFTs

Have you heard of NFTs, or non-fungible tokens? In recent years, NFTs and their associated intellectual property rights are increasingly embroiled in legal battles. One such example is Nike v. StockX, a NFT trademark case filed in the U.S. District Court for the Southern District of New York. This case demonstrates that fashion brands like Nike are willing to battle in the courtroom for intellectual property rights in NFTs.

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avatarLandon Wilneff
Why Loyola

Starting Up My Interest in IP Law

“You’ll never know until you try” is one of my favorite quotes. My interests in college spanned multiple subjects, including Economics, English, and Political Science. I worked in business development and sales prior to beginning my legal career at Loyola this past fall. Although I am still exploring, IP is high on my list of legal practice areas because it connects to my prior experience working with startups. Here’s how I got involved:

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avatarLandon Wilneff