INSIDE COMPLIANCE

In response to the growing threat of deepfake technology, two significant pieces of legislation have emerged: California’s 2024 Deepfake Deception Defense Act and the DEEPFAKES Accountability Act. A deepfake is a digitally altered video or image that uses artificial intelligence to make it appear as though someone is saying or doing something they never actually did. These laws aim to curb the spread of deceptive synthetic media and ensure transparency and accountability in digital content. Both Acts represent progress, but enhanced real-time monitoring, a registry, and a dedicated regulatory body are needed for better deepfake regulation.