INSIDE COMPLIANCE

Influencer marketing has become a global industry, projected to exceed $24 billion in 2025, with the United States representing one of its largest and most dynamic markets. Influencers have become key cultural and commercial figures, often blurring the line between entertainment and advertising. This rise has brought with it serious concerns about transparency, deception, and consumer protection. The Federal Trade Commission (FTC), the primary regulator of advertising in the United States, has increasingly turned its attention to influencer marketing and the legal obligations it entails.