Tag:influencers
Modern Marketing v. FDA Enforcement: The Unregulated Frontier of Trendy Skincare and Digital Labeling
“Slugging”, “glass skin”, and “mineral mixing”, oh my! These are just a few of the current trends present in the skincare scene today. With the boom of social media advertising, non-professionals posting advice to TikTok, and companies’ budgets for trendy skincare campaigns in the millions, where do we draw the line between FDA-regulated skincare and “digital labeling” in this new generation of cosmetic advertising?
Compliance Challenges of Influencer Advertising
Influencer marketing has become a global industry, projected to exceed $24 billion in 2025, with the United States representing one of its largest and most dynamic markets. Influencers have become key cultural and commercial figures, often blurring the line between entertainment and advertising. This rise has brought with it serious concerns about transparency, deception, and consumer protection. The Federal Trade Commission (FTC), the primary regulator of advertising in the United States, has increasingly turned its attention to influencer marketing and the legal obligations it entails.