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deepfake

Synthetic Media, Real Harm: Regulating AI-Generated Deepfakes

Carolyn Nsimpasi
Associate Editor
Loyola University Chicago School of Law, JD 2026
The rapid advancement of artificial intelligence (AI) has enabled the creation of highly realistic synthetic media, commonly known as deepfakes. These AI-generated images, videos, and audio recordings can convincingly replicate real people, making it increasingly difficult to distinguish truth from fabrication. While deepfake technology has legitimate uses in entertainment, education, and accessibility, its growing misuse presents significant social, political, and ethical risks. As a result, the regulation of AI-generated deepfakes has become an urgent necessity.