Making Her (Trade)mark: Professor Patricia Lee’s Work in Trademarks

Companies have all kinds of intellectual property (IP), including trademarks, but just how important is that IP to a company? As a business attorney for nearly 40 years, Professor Patricia Lee of Loyola can tell you that trademarks and other forms of IP are hugely important and becoming more important every day.

As the director of the Loyola Business Law Clinic, Prof. Lee and her students find that trademark and other IP issues are a natural part of assisting and counseling the clinic’s clients. “Trademarks are very important to business startups and non-profit organizations,” said Prof. Lee.

So, where is Prof. Lee from and how did she get into business?

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Getting A RISE Out of PepsiCo

While big companies may have dozens of trademarks, smaller and lesser-known companies can also have valid trademarks, as long as they satisfy the trademark criteria.

Can a large company infringe a smaller company’s mark? Yes! This is sometimes referred to as “reverse confusion,” where the small company is the first user and the large company is the later user. But, there can still be confusion among consumers. The larger company may use its money and resources (like ads) to infiltrate the smaller company’s market with a similar mark on similar goods or services.

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Trade Dress: Can A Tampon Applicator Get Trademark Protection?

Before taking an intellectual property (IP) course this past fall, I assumed trademarks only applied to brand slogans. I did not realize that trademarks could apply to physical products, too.

Now that I have taken various IP courses and participated in the IP Moot Court team, I see trademark protection everywhere. This made me wonder: can a commonplace item, like an applicator for a tampon, receive trade dress protection?

Before jumping into that answer, let’s first explain what a trade dress is.

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Trademarks Aren’t for Losers: Banksy Defeated In Legal Battle With UK Greeting Card Company

Banksy, one of the world’s most notorious street artists, has learned a hard lesson about trademarks. Trademarks is a type of intellectual property (“IP”) that protects things such as brand names and logos. The British artist recently lost a court battle in which the trademark for his popular Flower Thrower image was declared invalid. However, Banksy’s contempt for copyright, which protects artistic expressions such as his graffiti art, and other IP is well documented. Why then did he seek to trademark the Flower Thrower image in the first place? And why was the trademark found invalid? It is all tied to Banksy’s desire keep his identity a secret.

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Trademark Trivia: Sports Edition!

Which of the following is NOT a federally registered trademark?

  1. “Taco Tuesday,” as in LeBron James’s social media celebrations of eating tacos on Tuesdays
  2. “Three-peat,” as in winning three consecutive championships
  3. Blue athletic turf, as in Boise State’s famous blue and orange football field
  4. “Fear the Brow,” as in NBA star Anthony Davis’s very distinct unibrow Continue reading “Trademark Trivia: Sports Edition!”

Which of the following is NOT a federally registered trademark?

  1. “Taco Tuesday,” as in LeBron James’s social media celebrations of eating tacos on Tuesdays
  2. “Three-peat,” as in winning three consecutive championships
  3. Blue athletic turf, as in Boise State’s famous blue and orange football field
  4. “Fear the Brow,” as in NBA star Anthony Davis’s very distinct unibrow Continue reading “Trademark Trivia: Sports Edition!”

Stealing Settlers? How IP factors into Online Games

Can Intellectual Property Protect Board Games?

I love board games and have been playing a lot of Settlers of Catan online during the pandemic. I use a site called colonist.io, which is an offshoot, unaffiliated version of the Settlers of Catan game. During my Intellectual Property (IP) class with Professor Ho earlier this year, I wondered how IP rights extend to board games. When we tend to think of IP, we might think of cool technological inventions for patents or Disney’s Mickey Mouse for copyright. IP generally relates to protecting human created products, names, and expressions, and can give its owner rights to protect these.

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Justice for Social Movement Trademarks

Thousands of people have taken to the streets, amid the COVID-19 pandemic, to demand justice and equal treatment for Black Americans after the murder of George Floyd. Throughout these protests, the slogan “Black Lives Matter” is often used by those condemning the treatment of Black Americans at the hands of police officers around the country. Is this phrase a trademark, and if it is, who owns it? Do trademark principles allow the Black Lives Matter Foundation, an entity associated with the movement, to have a trademark in phrases such as “Black Lives Matter” so that they can prevent other entities from commercially profiting from using it?

Let’s start by discussing some trademark principles.

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Do Trademarks Trump Public Health?

The answer to this question might seem obvious that public health—­and especially protecting the public from the coronavirus pandemic—should always take precedent. But, a recent dispute before the U.S. District Court for the Northern District of Illinois highlights a conflict that judges likely did not contemplate when entering General Orders to protect public health.

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