Trade Dress: Can A Tampon Applicator Get Trademark Protection?

Before taking an intellectual property (IP) course this past fall, I assumed trademarks only applied to brand slogans. I did not realize that trademarks could apply to physical products, too.

Now that I have taken various IP courses and participated in the IP Moot Court team, I see trademark protection everywhere. This made me wonder: can a commonplace item, like an applicator for a tampon, receive trade dress protection?

Before jumping into that answer, let’s first explain what a trade dress is.

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Trademarks Aren’t for Losers: Banksy Defeated In Legal Battle With UK Greeting Card Company

Banksy, one of the world’s most notorious street artists, has learned a hard lesson about trademarks. Trademarks is a type of intellectual property (“IP”) that protects things such as brand names and logos. The British artist recently lost a court battle in which the trademark for his popular Flower Thrower image was declared invalid. However, Banksy’s contempt for copyright, which protects artistic expressions such as his graffiti art, and other IP is well documented. Why then did he seek to trademark the Flower Thrower image in the first place? And why was the trademark found invalid? It is all tied to Banksy’s desire keep his identity a secret.

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