Tag: Right of publicity

Right of Publicity

Identity Crisis: Deepfakes and the Battle for Image and Likeness

The impact of Artificial Intelligence on Intellectual Property law has been an ongoing debate, especially how it impacts inventorship or authorship. But with increasing numbers of deepfakes going around the internet, AI might impact another important area of IP law—the right of publicity. A better understanding of deepfakes and the dangers of deepfakes will educate how much the right of publicity could protect individuals whose name and likeness is appropriated by deepfakes.

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Elizabeth Schrieber
Copyrights

NCAA Sports and IP – The Perfect Merger

Since the inception of the National Collegiate Athletic Association otherwise known as the “NCAA”, student-athletes were not able to collect any type of financial benefits while they were playing collegiate-level sports. Fast forward to today, student-athletes are now allowed to make profits off of their “name, image, and likeness” aka “NIL,” a type of intellectual property right that’s grouped under the right of publicity (essentially gives each person the exclusive right to use and license their identity for commercial promotion). What I and many others were once not allowed to partake in, is now available and encouraged for all student-athletes. Some student-athletes are already making millions in deals and sponsorships!
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Alexandra Angyalosy