Category: Trademarks

Fun Facts, Trademarks

Battle of the Band Names: Trademark Disputes Between Band Members

A good band name is an incredibly valuable commodity. Pearl Jam might not be one of the most enduring rock bands of all time had they kept their original plan of being named after a disgraced former NBA player, or one. An audience may not recognize individual band members, but when they perform under one famous name, fans flock to support the group.

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Andrew Sutherland
Trademarks

Battle of Breweries – Trademark Style

One might think that if a company is well established, its intellectual property would be de facto protected. But that is not the case. Two of America’s most iconic companies, easily recognizable and hard to confuse, are currently in a battle over trademarks. These two companies are none other than Anheuser-Busch and Yuengling, two of America’s oldest breweries. Yuengling was founded in 1829 in Pottsville, Pennsylvania, Anheuser-Busch, on the other hand was founded in the late 1850s, in St. Louis, Missouri.  But recently these two giants of the industry have been warring over trademark rights. Continue reading “Battle of Breweries – Trademark Style”

Madeleine Morris
Fun Facts, Trademarks

Devil Shoes and Trademark Blues

Now, I wouldn’t call myself a sneakerhead by any definition of the phrase, but certain shoes will forever pique my interest. The classic Jordan 1 silhouette has captivated me since I saw Space Jam as a kid and became entranced with the MJ legend. For decades after that seed of appreciation was planted in my head as a child, I never thought twice about sneaker style. I was more of a chukka guy, to be honest.

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Louay Meroueh
Trademarks

Getting A RISE Out of PepsiCo

While big companies may have dozens of trademarks, smaller and lesser-known companies can also have valid trademarks, as long as they satisfy the trademark criteria.

Can a large company infringe a smaller company’s mark? Yes! This is sometimes referred to as “reverse confusion,” where the small company is the first user and the large company is the later user. But, there can still be confusion among consumers. The larger company may use its money and resources (like ads) to infiltrate the smaller company’s market with a similar mark on similar goods or services.

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Suet Lee
Trade Dress, Trademarks

Trade Dress: Can A Tampon Applicator Get Trademark Protection?

Before taking an intellectual property (IP) course this past fall, I assumed trademarks only applied to brand slogans. I did not realize that trademarks could apply to physical products, too.

Now that I have taken various IP courses and participated in the IP Moot Court team, I see trademark protection everywhere. This made me wonder: can a commonplace item, like an applicator for a tampon, receive trade dress protection?

Before jumping into that answer, let’s first explain what a trade dress is.

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Ariel Katz
Trademarks

Trademarks Aren’t for Losers: Banksy Defeated In Legal Battle With UK Greeting Card Company

Banksy, one of the world’s most notorious street artists, has learned a hard lesson about trademarks. Trademarks is a type of intellectual property (“IP”) that protects things such as brand names and logos. The British artist recently lost a court battle in which the trademark for his popular Flower Thrower image was declared invalid. However, Banksy’s contempt for copyright, which protects artistic expressions such as his graffiti art, and other IP is well documented. Why then did he seek to trademark the Flower Thrower image in the first place? And why was the trademark found invalid? It is all tied to Banksy’s desire keep his identity a secret.

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Lydia Bayley
Fun Facts, Trademarks

Trademark Trivia: Sports Edition!

Which of the following is NOT a federally registered trademark?

  1. “Taco Tuesday,” as in LeBron James’s social media celebrations of eating tacos on Tuesdays
  2. “Three-peat,” as in winning three consecutive championships
  3. Blue athletic turf, as in Boise State’s famous blue and orange football field
  4. “Fear the Brow,” as in NBA star Anthony Davis’s very distinct unibrow Continue reading “Trademark Trivia: Sports Edition!”

Which of the following is NOT a federally registered trademark?

  1. “Taco Tuesday,” as in LeBron James’s social media celebrations of eating tacos on Tuesdays
  2. “Three-peat,” as in winning three consecutive championships
  3. Blue athletic turf, as in Boise State’s famous blue and orange football field
  4. “Fear the Brow,” as in NBA star Anthony Davis’s very distinct unibrow Continue reading “Trademark Trivia: Sports Edition!”
Maggie DePoy
Trademarks

Justice for Social Movement Trademarks

Thousands of people have taken to the streets, amid the COVID-19 pandemic, to demand justice and equal treatment for Black Americans after the murder of George Floyd. Throughout these protests, the slogan “Black Lives Matter” is often used by those condemning the treatment of Black Americans at the hands of police officers around the country. Is this phrase a trademark, and if it is, who owns it? Do trademark principles allow the Black Lives Matter Foundation, an entity associated with the movement, to have a trademark in phrases such as “Black Lives Matter” so that they can prevent other entities from commercially profiting from using it?

Let’s start by discussing some trademark principles.

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Lily Liermann
Fun Facts, Trademarks

Do Trademarks Trump Public Health?

The answer to this question might seem obvious that public health—­and especially protecting the public from the coronavirus pandemic—should always take precedent. But, a recent dispute before the U.S. District Court for the Northern District of Illinois highlights a conflict that judges likely did not contemplate when entering General Orders to protect public health.

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Erica Achepo