“Big Mac” Trademark Gets Burned In Europe
Chicago-based, fast-food powerhouse McDonald’s has locations in over 100 countries. Accordingly, it is difficult nowadays to find people in the world that are not familiar with the Big Mac, a McDonald’s staple since 1967. Regardless of which language a McDonald’s menu is displayed, consumers relate the word “Big Mac” to the burger’s signature structure: two all-beef patties, “special sauce,” American cheese, lettuce, pickles, and onion, all served in a three-part sesame seed bun.
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