Two of the biggest brands in the fitness industry went head-to-head recently in a lawsuit for trademark infringement, which means one company is using some form of a trademark that another company believes is too similar to their own. Peloton has sued Lululemon over trade dress, which is a type of trademark that encompasses product design or product packaging.
Brief History of the Parties
Peloton is known for its high-end, at-home workout machines and classes, and has sued to protect its athletic wear line from trademark infringement. At number 1, Lululemon Athletica is the most popular activewear brand of 2022. To understand the sheer size and popularity of Lululemon compared to Peloton, when it comes to clothing, Peloton does not even appear in the top 15 most popular brands of 2022, according to USA today.
Continue reading “A Trademark War in the Athletic Arena”
Everyone knows her. Some dislike her. Ultimately, she’s one of the wealthiest women in the world. She has her hands in everything from entertainment, to clothing, to gaming. She is even currently studying to be a lawyer. Kim Kardashian seems like she may have it all, but her latest business venture may not be what she was hoping for.
Continue reading “Kim Kardashian’s Latest Line Is Causing Trademark Trouble”
The Glamour of Entertainment Law
I’ve been interested in IP from an early age. Growing up, my mother’s best friend worked in Entertainment Law in Hollywood. I didn’t understand her job until years later, but she was working in IP.
At the time, her job simply seemed glamorous. She represented ‘the stars.’ I was intrigued by the idea of making money as a lawyer working with celebrities. I have loved music since I began playing the violin at four years old and I vividly remember my first concert at the age of six. Music has been a part of my entire life. Once I learned about IP and its relation to music, I couldn’t help but think of a better way to enjoy a career in law.
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