“The Ohio State University.” If you’re an avid watcher of NFL football like myself, you’ve heard former Ohio State football players utter that phrase in their pre-recorded introductions on NBC’s broadcasts of the games. So many Ohio State alums, both football players and non-football players alike, love identifying their school in that fashion.
Courtesy of Dana Lewin via Unsplash
In March 2022, the greatest NFL quarterback of all time, Tom Brady, announced the end of his short-lived “retirement” and would be pursuing new business endeavors. Almost immediately, I saw ads on my Instagram feed for his new athletic clothing line called “BRADY”. What intrigued me the most was not the price of over $100 for a sweatshirt, but the superscript “TM” in the brand’s logo. As a student interested in intellectual property, this made me curious – what else has Brady trademarked?
Photo by Alexander Jonesi, licensed under Creative Commons
Which of the following is NOT a federally registered trademark?
- “Taco Tuesday,” as in LeBron James’s social media celebrations of eating tacos on Tuesdays
- “Three-peat,” as in winning three consecutive championships
- Blue athletic turf, as in Boise State’s famous blue and orange football field
- “Fear the Brow,” as in NBA star Anthony Davis’s very distinct unibrow
Correct Answer: A!
Once you know a little more about trademarks and how individuals and companies register them, the answer should make a lot more sense. Let’s start there!