Recently, the concept of NFTs, or Non-Fungible Tokens, have taken over the internet as the new, hot investment. Unfortunately, so too have people’s misconceptions about what owning an NFT actually is. Many investors think that owning an NFT of a digital image means owning the underlying copyright to the image. Spoiler alert – it doesn’t.
I remember the conversation that sent me to law school vividly. I was working in marketing for an arts organization, discussing an upcoming art exhibit with the artist. Of course, the topic of online marketing arose. The conversation went like this: