If Raphael, Michelangelo, and Leonardo (painters or turtles) were to decide to paint something together, who gets to hold the brush? In Intellectual Property (IP) terms, working with multiple parties with competing IP interests can feel like many artists working on the same canvas. Let me provide some backstory before I answer this question.
I remember the conversation that sent me to law school vividly. I was working in marketing for an arts organization, discussing an upcoming art exhibit with the artist. Of course, the topic of online marketing arose. The conversation went like this: