Which of the following is NOT a federally registered trademark?
- “Taco Tuesday,” as in LeBron James’s social media celebrations of eating tacos on Tuesdays
- “Three-peat,” as in winning three consecutive championships
- Blue athletic turf, as in Boise State’s famous blue and orange football field
- “Fear the Brow,” as in NBA star Anthony Davis’s very distinct unibrow
Correct Answer: A!
Once you know a little more about trademarks and how individuals and companies register them, the answer should make a lot more sense. Let’s start there!
Professor Nan Norton is currently on the adjunct faculty and library faculty at Loyola University Chicago School of Law. She teaches classes on trademark law, intellectual property (IP) research, and basic legal research to Loyola students. Prior to working at Loyola, she was a shareholder at Brinks Gilson & Lione, a highly regarded IP boutique firm in Chicago, where she practiced trademark law. Professor Norton also worked as corporate counsel managing IP matters and at a general practice firm. She is co-author of Trademark Practice Throughout the World and was a contributing author to Designing an Effective Intellectual Property Compliance Program, which is part of the Corporate Compliance Series.
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