Produced by Kaitlin McMurray.

#WordsStick is a campaign designed to spread awareness and generate conversation about the power and impact of words. This project includes two commercial/PSA videos where twelve strangers discuss the most hurtful and the most encouraging phrases that have been said to them throughout their lives. The project was created by McMurray for her Capstone project.

A Midwesterner at heart, Kaitlin grew up in Cincinnati, Ohio and graduated from Loyola University Chicago with a B.A. in Journalism and a B.S. in Psychology in 2013. She returned to her alma matter in 2017 to pursue a master’s degree in Digital Media & Storytelling in order to hone in on her video production and post-production skills. She graduated in 2019 and now works as a Producer and Creative Project Manager at GroundFloor Media and CenterTable.