Creating a survey in Qualtrics is easy but making it visually appealing and engaging takes a bit of extra effort. A well-designed survey can significantly boost response rates and ensure that participants have a positive experience while providing the data you need. Here are some tips on how to dress up your Qualtrics survey to make it stand out. 

1. Start with a Clean Layout

A clean, organized layout is the foundation of a good survey. Here’s how to achieve that: 

• Keep It Simple: Avoid clutter by limiting the number of questions per page. Group related questions together and use white space to make the survey easier to read. 

• Consistent Formatting: Use consistent fonts, sizes, and colors throughout the survey. This helps create a cohesive look and makes the survey feel more professional. 

 

2. Use Custom Themes and Branding

Qualtrics allows you to customize the look and feel of your survey to match your brand or project theme. Check out the UMC Brand Identity website for Loyola-specific branding guidelines. 

• Apply Your Brand Colors: Use your brand’s color palette to create a survey that’s visually aligned with your organization. You can customize the background, buttons, and text colors to fit your brand identity. 

• Add Your Logo: Including your logo at the top of the survey helps reinforce your brand and adds a professional touch. 

• Survey Themes: Qualtrics provides several built-in themes that you can edit to create your own. Schedule a consultation with the ITRS team to discuss a custom theme for your department.  

 

3. Use Engaging Visuals

Incorporating visuals can make your survey more engaging and easier to understand. 

• Images: Use images to break up text, illustrate questions, or make your survey more visually appealing. For example, you can include images in multiple-choice questions to help respondents visualize their options. 

• Icons and Illustrations: Simple icons or illustrations can make your survey feel modern and can help guide respondents through different sections. 

• Embedded Videos: If appropriate, include short videos to explain concepts, provide instructions, or introduce your survey. Just ensure that videos are short and directly related to the content. 

 

4. Use Interactive Question Types

Qualtrics offers a variety of question types that can make your survey more interactive and engaging. 

• Slider Scales: Instead of traditional rating scales, use sliders to make rating questions more interactive. 

• Graphic Rating Scales: Incorporate images into your rating scales, like stars or smiley faces, to make the process more intuitive and fun. 

• Hot Spot: Solicit feedback about an image with predefined regions available for selection.  

 

5. Personalize the Survey Experience

Personalization can make respondents feel more connected to the survey, increasing their likelihood of completing it. 

• Piped Text: Use piped text to personalize questions based on previous responses. For example, if a respondent indicates they live in Chicago, you can include their location in subsequent questions: “As a resident of Chicago, how do you feel about…?” 

• Conditional Logic: Use conditional logic (display logic) to show or hide questions based on previous answers, making the survey experience more relevant to each respondent. 

 

6. Optimize for Mobile

Many respondents will complete your survey on a mobile device, so it’s crucial to optimize for smaller screens. 

• Responsive Design: Ensure your survey is fully responsive, so it looks great on both desktop and mobile devices. 

• Short Questions: Keep questions short and to the point to avoid overwhelming mobile users. 

• Touch-Friendly Elements: Use large, touch-friendly buttons and controls to make it easy for respondents to select answers on mobile devices. 

 

7. Test Your Survey Design

Before sending out your survey, test it thoroughly to ensure everything looks and works as expected. 

• Preview on Multiple Devices: Check how your survey appears on different devices and screen sizes. Adjust survey settings as needed to ensure a consistent experience. 

• Gather Feedback: If possible, get feedback from a few colleagues or friends on the survey’s design and usability. They might catch issues or have suggestions you didn’t consider. 

 

Conclusion 

Dressing up your Qualtrics survey doesn’t have to be complicated, but it does require attention to detail. By focusing on layout, branding, visuals, interactivity, personalization, and mobile optimization, you can create a survey that’s not only functional but also visually appealing and engaging. A well-designed survey not only reflects well on your brand but also helps ensure you collect high-quality data from your respondents.