My Internship in Rome (Week 8)

This semester in Rome, I was fortunate enough to get hired as a marketing intern for a company called The Roman Guy. The Roman Guy specializes in various VIP tours of different tourist attractions all around Rome, as well as several local food tours in different areas. As an assignment for my class ROST 370, I am required to reflect on my experience of working as an intern for this company.

This week at the Roman Guy, I was assigned multiple tasks that I had to complete by a specific time. Some of these tasks were similar to what I have completed in the past, and some others were brand new. Some of the tasks that I accomplished this week we’re finding TripAdvisor reviews and posting them to our website, editing several blog posts using the Blog Life Cycle, writing about The Vatican Museums for our Vatican Tours, posting three instagram pictures and two stories, inviting people on Facebook to like our page, and finding 10 different photos that I will use to help create a video for our Facebook page. Previous classroom knowledge has helped me because a lot of what I learned, such as tactics for gaining followers, in my previous marketing class is being used during this internship as well. Before starting my internship, I created a learning objectives that I wanted to achieve by the end of my internship. One of my learning objectives that I have been working towards completing is to improve my writing skills for blog posts, various social media apps, and articles. I am working towards achieving this objective, because every week I am assigned a different tourism site in Rome and I have to research it extensively and write a small article about it. After I am done writing it, I send it for my boss to be looked over which will then be posted to The Roman Guy’s website when it is complete. I have also been working on improving my writing, because I have to edit several blogs using rules from the Blog Life Cycle. This challenges me because I have to know how to not use a passive voice, use better transitions, and reword sentences to make them shorter because ultimately that is what helps make a blog post good. A challenge that I have been recently facing regarding my internship is transportation. This past week, getting to work was rough because I missed my train and it was delayed a couple of times, and I also had to deal with a crazy Italian lady that was on the train one day that was giving me a hard time for being an American. Although I can’t control other people’s actions, I am going to fix the other problem by leaving an extra 10 minutes early so that I can hopefully avoid missing the train and dealing with delays. So far, one of the most impressive things about my internship to date is how creative my coworkers are. They can come up with really neat ideas involving photography, video, and content posting, and they push me to think more outside of the box in order to make our content be different and catch peoples attention. For the following weeks, I am expected to take full control of our company’s Instagram, The Roman Foodie, and incorporate creative pictures onto the profile and post more frequently. I will also be working on more creative projects that involve creating and editing videos for our Facebook and Instagram page. Besides that as of now, I am expected to keep interacting with followers, writing and editing blog posts, and marketing our social media to followers. So far I have been loving my internship and I cannot wait to see what the future has in store for me. Ciao for now!