My Internship in Rome (Week 7)

This semester in Rome, I was fortunate enough to get hired as a marketing intern for a company called The Roman Guy. The Roman Guy specializes in various VIP tours of different tourist attractions all around Rome, as well as several local food tours in different areas. As an assignment for my class ROST 370, I am required to reflect on my experience of working as an intern for this company.

 

This week at The Roman Guy I finished writing an article about St. Peter’s Basilica Dome for our Vatican Tours. After I finish writing, I send it to my boss Francesca and she reviews it before it is finally published to the company’s website. Other tasks that I did this week including finding and posting TripAdvisor reviews to our website, editing a previous Rome Key Attraction article about the Colosseum, researching tactics on how to gain followers for the company’s Instagram account “The Roman Foodie”, and also editing blog posts on WordPress using the blog life cycle as my guideline. Lastly, I was in charge with coming up with six different creative video topics that my co workers can produce for our website, and I had to present them to my coworkers and get their advice and approval for which ones they would decide to use. Previous classroom knowledge has helped me because a lot of what I learned,  like concepts such as tactics for gaining followers and marketing content, in my previous marketing class is being used during this internship as well. Before starting my internship, I created a learning objective that I wanted to achieve by the end of my internship. One of my learning objectives that I have been working towards completing is to learn how to monitor my followers activity involving my content and overall learn how to market my work successfully. I have been working towards achieving this learning objective, because this past week was primarily focused on instagram and how to gain and interact with followers. I have been researching and reading articles on different techniques on how to do this, and for next week I was even given a creative Instagram challenge from my boss in order to gain more followers and post more creative content. A problem that I have encountered involving my internship was that last week, my professor accidently broke my phone. I resolved this by purchasing a new Italian phone, and although my new phone has bad photo quality, I have thought of different ways to not let this affect my internship. I made a file that has good quality pictures in Google Docs so that for the future, I am able to use my other phone to access the photos and still be able to post. So far, the most impressive thing about my internship to date is getting to experience the teamwork that all of my coworkers have with one another. They all communicate very well and although they are all good friends, they don’t let that get in the way of their work and they complete all of their given tasks above and beyond. For the following weeks, I am expected to take full control of our company’s Instagram, The Roman Foodie, and incorporate more creative posts, videos, and stories, onto the profile. My boss is also in charge of creating different videos, and in the future I am expected to help out with that and get some video footage of different sites so that she can use it for the final copy. So far I have been loving my internship and I cannot wait to see what the future has in store for me. Thanks for reading and ciao for now!