My Internship in Rome (Week 5) – Midterm Post

This semester in Rome, I was fortunate enough to get hired as a marketing intern for a company called The Roman Guy. The Roman Guy specializes in various VIP tours of different tourist attractions all around Rome, as well as several local food tours in different areas. As an assignment for my class ROST 370, I am required to reflect on my experience of working as an intern for this company.

When I first started this internship, to be honest I did not know what to expect. I’ll admit that I was really excited but also scared over the thought of having an internship in a foreign country. Upon visiting the office for the first time, I expected it to be a huge office with a lot of workers. This surprised me when I first arrived, because the office is pretty small with only about 30 employees. It also surprised me how young the majority of my coworkers are. When I had my first meeting with my bosses Lorna and Sian, they told me that for my internship I would be doing a lot of research on different tourist destinations in Rome and a lot of writing. My internship so far has been filling this expectation, because every week I am given an assignment to finish a blog post about a tourist attraction. For example, this week I had the assignment of the Sistine Chapel at the Vatican. I spent one of my work days researching the history of the chapel, the artists who painted there, their artwork, and specific rules the chapel has upon visiting. After gathering all of this information, I then have to write a blog post about it and send it to my other boss Francesca when i’m finished for revision. She then looks it over and asks me to change anything if it needs it, and then she sends it over to the graphic design team who then publishes my post to the company’s website. I also expected this internship to be strengthening my marketing skills, and so far having this internship has been filling that expectation. Part of my job is to run the companies instagram, and this previous week I had to read different articles on how to appeal more to your audience and gain more followers. From this, I began to create more aesthetically pleasing posts which helped target a specific audience and ultimately helped us gain more followers. So far, the most interesting part of my internship is when I create different tourism attraction posts for our company’s website. It is interesting to me because I am improving my writing skills drastically and also it is interesting to keep learning new things about different attractions in Rome that I never knew before. It is also awesome to see my finished blog post on our company’s website because it makes me proud of my work. So far, one of the tasks that I have to do that I find the least interesting is editing blog posts using the blog life cycle. For each blog post, there is a checklist that our company has to follow to make sure that the blog has each aspect in order to make a strong post. This is my least favorite task because it usually takes a while to change a specific blog post because some are harder to edit than other ones. Also, it can be frustrating when you have done everything that you thought you could have to make a blog better but WordPress says that the post is not good and still needs more editing. So far, this academic internship has been improving my understanding of concepts that I learned from other marketing courses in college, but in a different way. In my internship, we use aspects like having a target audience and using general marketing tactics to make our company more well known. It is different in a sense because most of my marketing courses focused on marketing a huge corporation or a product, and this internship focuses on marketing our brand as well as a photo, event, or a blog post. Some personal learning goals that I have for this internship are to expand my marketing skills, strengthen my writing, and improve my creativity. So far, I have been achieving my goal of expanding my marketing skills and strengthening my writing, but at this point in my internship I am focusing on being more creative with our content and being more independent with my work. So far, that is my complete reflection about my internship and so far I am really enjoying it. I can’t wait to see what the future holds and how I will change as a person once this internship is completed.

Thanks for reading and ciao amici!