{"id":1799,"date":"2021-12-29T21:06:45","date_gmt":"2021-12-29T21:06:45","guid":{"rendered":"https:\/\/blogs.luc.edu\/ipbytes\/?p=1799"},"modified":"2024-07-13T07:22:37","modified_gmt":"2024-07-13T07:22:37","slug":"making-her-trademark-professor-patricia-lees-work-in-trademarks","status":"publish","type":"post","link":"https:\/\/blogs.luc.edu\/ipbytes\/making-her-trademark-professor-patricia-lees-work-in-trademarks\/","title":{"rendered":"Making Her (Trade)mark: Professor Patricia Lee\u2019s Work in Trademarks"},"content":{"rendered":"<p>Companies have all kinds of <a href=\"https:\/\/www.wipo.int\/about-ip\/en\/\">intellectual property<\/a> (IP), including <a href=\"https:\/\/www.wipo.int\/trademarks\/en\/\">trademarks<\/a>, but just how important is that IP to a company? As a business attorney for nearly 40 years, Professor <a href=\"https:\/\/www.luc.edu\/law\/stories\/faculty-profiles\/patricia-h-lee\/\">Patricia Lee<\/a> of Loyola can tell you that trademarks and other forms of IP are hugely important and becoming more important every day.<\/p>\n<p>As the director of the <a href=\"https:\/\/www.luc.edu\/law\/academics\/clinical-programs\/businesslawclinic\/\">Loyola Business Law Clinic<\/a>, Prof. Lee and her students find that trademark and other IP issues are a natural part of assisting and counseling the clinic\u2019s clients. \u201cTrademarks are very important to business startups and non-profit organizations,\u201d said Prof. Lee.<\/p>\n<p>So, where is Prof. Lee from and how did she get into business?<\/p>\n<p><!--more--><\/p>\n<p><strong>From Corporate Counsel to Law School Clinic<\/strong><\/p>\n<p>Prof. Lee is a native Chicagoan and began her legal career working as a corporate counsel for a <a href=\"https:\/\/www.investopedia.com\/terms\/f\/fortune500.asp\">Fortune 500 company<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1801 alignleft\" src=\"http:\/\/blogs.luc.edu\/ipbytes\/files\/2021\/12\/Prof.-Lee-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/blogs.luc.edu\/ipbytes\/wp-content\/uploads\/2021\/12\/Prof.-Lee-300x183.jpg 300w, https:\/\/blogs.luc.edu\/ipbytes\/wp-content\/uploads\/2021\/12\/Prof.-Lee.jpg 368w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>However, after a decade of doing such work, she wanted to take her experience to a new place. \u201cI decided to bring those values to urban areas and assist those who were starting grassroots organizations to succeed,\u201d said Prof. Lee. Consequently, for the past 22 years, Prof. Lee has performed much of her work in business law clinics. She has worked with entrepreneurs, small businesses and not-for-profits. She has counseled them in a variety of areas of law, such as <a href=\"https:\/\/mybusinessadvocate.com\/what-is-transactional-law\/\">transactional<\/a>, <a href=\"https:\/\/legaldictionary.net\/administrative-law\/\">administrative<\/a>, intellectual property, and contracts law.<\/p>\n<p>After spending a number of years away from Chicago, Prof. Lee came back two years ago to join the Loyola Law School faculty in running the Business Law Clinic.<\/p>\n<p><strong>Trademarks for Startups<\/strong><\/p>\n<p>In her experience working with business law clinics, Prof. Lee saw how vital trademarks were to even with the clinic\u2019s small clients. The trademarks of these small startups and non-profits protect their brand identity. Trademarks help companies identify themselves as the source of their goods or services to consumers. And, they provide some protection against copycats. Basically, trademarks for small organizations do all the same things that trademarks do for big companies.<\/p>\n<p>Startups also have to avoid violating the IP rights of other companies.<\/p>\n<p>\u201cOur clients need to protect their name and to make sure they are not <a href=\"https:\/\/www.uspto.gov\/page\/about-trademark-infringement\">infringing<\/a> on other parties\u2019 trademarks,\u201d said Prof. Lee.<\/p>\n<p>But what is trademark infringement, one might ask? Basically, infringement occurs when a company uses someone else\u2019s trademark without their permission. Infringement can also happen if a company uses a trademark that is too similar to someone\u2019s trademark on good or services in commerce in a way that confuses consumers. If a small startup was to use the same name as a Fortune 500 company, an infringement action could be immediate, costly and potentially destructive towards the startup. As a result, the clinic attempts to steer its clients clear of such a situation.<\/p>\n<p>To assist clients in avoiding a trademark infringement suit, Loyola\u2019s Business Law Clinic assists its clients in choosing a proper name that is available at the state level rather than at the national level, since the clinic\u2019s clients are usually small businesses that are not looking to expand nationally. The clinic also does trademark research and reviews <a href=\"https:\/\/www.lawyer-chicago.com\/trademarks\/trademark-registration\/illinois-trademark-application\/\">Illinois state trademark filings<\/a> of business in the state. The clinic does some consulting around the clients\u2019 brand strategy, or, in other words, their client\u2019s plan to market their trademarked brand.<\/p>\n<p><strong>Importance of Trademarks<\/strong><\/p>\n<p>Prof. Lee\u2019s experiences working with businesses\u2019 trademarks in her time in business law clinics demonstrates just how important knowledge of trademarks and other forms of IP is for a business attorney. Prof. Lee noted that many new business owners \u201cmay not totally understand some [IP] concepts.\u201d<\/p>\n<p>Prof. Lee explained some of the confusion. \u201cThe different types of intellectual property are often confused. There could be <a href=\"https:\/\/www.wipo.int\/patents\/en\">patents<\/a>, trademarks, <a href=\"https:\/\/www.wipo.int\/copyright\/en\/\">copyright<\/a>, and <a href=\"https:\/\/www.wipo.int\/tradesecrets\/en\/\">trade secrets<\/a> involved in any growing business. Confusing these concepts would be detrimental to the business.\u201d<\/p>\n<p>If a business owner were to confuse trademarks with an entirely different form of IP, they could be going about the wrong way in how to protect its trademarks. In order to fill this knowledge gap, business attorneys with an IP background should advise their clients in how the business owners\u2019 trademarks are different from other forms of IP and what must be done to protect their trademarks.<\/p>\n<p>Consequently, Prof. Lee notes that IP knowledge is essential for business attorneys as well as other attorneys. \u201cWe may come to a point as lawyers, whether for those practicing transactional, litigation, administrative or legislative, that intellectual property will be a part of all of it. The more we witness technological movement, intellectual property, in all of its facets, will be necessary.\u201d<\/p>\n<p><strong>The Future<\/strong><\/p>\n<p>With this emerging reality, Prof. Lee encourages business law students at Loyola to take IP classes. As she explains, an IP knowledge is \u201cdefinitely important\u201d for their careers. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cBusiness law students should have access to IP-related courses for them to represent the businesses of the future.\u201d<\/p>\n<p>Knowledge of both trademarks and other forms of IP is going to be an important asset going forward for lawyers and, according to Prof. Lee, now is the time to begin accruing that knowledge.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1737\" src=\"http:\/\/blogs.luc.edu\/ipbytes\/files\/2021\/10\/IMG_E2934-1-300x243.jpg\" alt=\"\" width=\"300\" height=\"243\" \/><\/p>\n<p><em>Brendan Zdunek<\/em><br \/>\n<em>Associate Blogger<\/em><br \/>\n<em>Loyola University Chicago School of Law, J.D. 2023<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies have all kinds of intellectual property (IP), including trademarks, but just how important is that IP to a company? As a business attorney for nearly 40 years, Professor Patricia Lee of Loyola can tell you that trademarks and other forms of IP are hugely important and becoming more important every day. As the director of the Loyola Business Law Clinic, Prof. Lee and her &hellip; <a href=\"https:\/\/blogs.luc.edu\/ipbytes\/making-her-trademark-professor-patricia-lees-work-in-trademarks\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Making Her (Trade)mark: Professor Patricia Lee\u2019s Work in Trademarks<\/span><\/a><\/p>\n","protected":false},"author":34,"featured_media":2413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[180,248,322],"class_list":["post-1799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loyola-spotlight","tag-loyola-business-law-clinic","tag-professor-lee","tag-trademarks"],"_links":{"self":[{"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/posts\/1799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/comments?post=1799"}],"version-history":[{"count":4,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/posts\/1799\/revisions"}],"predecessor-version":[{"id":4269,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/posts\/1799\/revisions\/4269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/media\/2413"}],"wp:attachment":[{"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/media?parent=1799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/categories?post=1799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.luc.edu\/ipbytes\/wp-json\/wp\/v2\/tags?post=1799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}