- November 20, 2016
- 2:32 am
- John Caltagirone
- no comments
Patagonia threads the needle of Economic and Environmental Sustainability
Tara Donaldson writes in Sourcing Journal of how Patagonia balances sometimes conflicting goals of cost and sustainability. The key is determining what the consumer is willing to pay for – and sometimes that means investing in raising awareness to demonstrate the value.
More info can be found here
Harry Haney. Associate Director, Supply and Value Chain Center