- June 4, 2012
- 9:24 am
- Cliff Shultz
- no comments
Vietnam: the Reform and Rise of a Political Economy and Marketing System
Thanks to the 1986 implementation of a reform policy called Doi Moi, Vietnam has made astonishing progress on many socioeconomic indicators. The country has transitioned from a planned economy and one of the ten poorest countries in the world to an emerging tiger, a World Bank darling for development. Further policy-changes, FDI, and trade – and the tenacity, intelligence, grit and perseverance of the Vietnamese people – have resulted in a marketing and consumer boom in a country of nearly 100 million consumers keen to catch-up with the rest of the world. Vietnam’s ongoing progress remains replete with both promise and peril. To explore some of the facets of evolving Vietnam, I was fortunate to be invited to edit a special issue of the Journal of Macromarketing, featuring Vietnam. The good people at Sage Publishers recently asked me to participate in an interview to discuss that issue and some of my interests in and perspectives on Vietnam. Here is a link to the issue-overview and the podcast: http://jmk.sagepub.com/site/misc/Index/Podcasts.xhtml. Click away, and as you listen to the podcast, remember, I have a face for radio.