- \n
- YouTube Videos get the most interaction.<\/li>\n
- Best time to post: between 6 and 9pm<\/li>\n
- Posts with a longer description do better.<\/li>\n
- People aren\u2019t as engaged on Facebook, so they aren\u2019t really into answering questions about their favorite places or anything like that. They prefer visual content that doesn\u2019t involve much interaction which is why YouTube videos do great.<\/li>\n<\/ol>\n
Twitter<\/span><\/strong><\/p>\n
- \n
- Live tweeting does well and I think it’s much easier than scheduling into Meet Edgar.<\/li>\n
- Testing: Scheduling a few key posts into Meet Edgar such as events posts, and live tweeting while in the office. I think live tweeting does best because it seems more authentic in my opinion.<\/li>\n
- Constant content creation\/ Updating is key!<\/li>\n
- Best time to post: any time\/all day. With twitter there isn\u2019t really a set time because people tweet so often that in order to be seen we also have to constantly tweet.
![\"\"](\"http:\/\/blogs.luc.edu\/goglobal\/files\/2018\/04\/unnamed-2-208x300.jpg\")
<\/li>\n<\/ol>\nInstagram<\/span><\/strong><\/p>\n
- \n
- Stories do well and I\u2019m a such a fan of saving the whole story as highlight because it organizes content by what people would like to see. Polls are best in thestories because they\u2019re easy to followers to use. \u201cFoodie Adventures\u201d were my favorite thing to do once a week because it involved the least amount of work with the greatest engagement.<\/li>\n
- Posts: Sweets, cheap food, trip advisor recommended restaurants do the best<\/li>\n
- Best time to post: between 6 and 9pm<\/li>\n
- Testing: posting on Saturdays instead of Mondays seems to be doing really well and hitting a bigger audience.<\/li>\n
- Tested: Putting borders around pictures with a common theme, but it takes too much time and doesn\u2019t really add much to the value of the posts.<\/li>\n<\/ol>\n
\nEnjoyed:<\/span><\/strong><\/p>\n
- \n
- I really liked running the Instagram because it allowed me to see immediately what posts did best and the analytics are easy to have a look at.
![\"\"](\"http:\/\/blogs.luc.edu\/goglobal\/files\/2018\/04\/unnamed-1-1-221x300.jpg\")
<\/li>\n<\/ul>\nHighlight:<\/span><\/strong><\/p>\n
- \n
- I really enjoyed the tour. It was a super interesting to see the quality of what the Roman Guy offers first hand because I spent the past few months hearing about the tours so it was cool to finally see what all the hype was about.<\/li>\n<\/ul>\n
Enjoyed the Least:<\/span><\/strong><\/p>\n
- \n
- Twitter: I feel like Twitter could be really fun and has a lot of creative potential, but with the new rules in MeetEdgar it\u2019s difficult to keep on renewing content.<\/li>\n
- I wish I had more time to try more creative things with twitter. For example, I think it would be a good idea to create a thread on twitter of food tour information and pin it to TRF twitter so its the first thing people see when coming to the twitter. This would also be a good way to link TRF Twitter to other social media accounts.<\/li>\n<\/ul>\n
\nChallenges:<\/span><\/strong><\/p>\n
- \n
Having enough photos for posts. Since constant has to be constantly flowing, it\u2019s important to always have new pictures and places to talk about. That can be difficult if one week there isn\u2019t time to go out and take more pictures.<\/li>\n- TIME! I just wish I had more time here. I feel like I could have accomplished so much more. By the time I got used to how everything works and what I\u2019m supposed to do, it\u2019s time to go!<\/li>\n
- Sometimes tasks seemed a bit disorganized. Sometimes I\u2019d have assignments on google calendar, then there was the google doc, now there\u2019s asana so it was a bit confusing figuring out what to do at time.<\/li>\n
- Some weeks I\u2019d have the main things I\u2019m supposed to be doing like the FB, TW, INSTA, content creation, stories, monthly blog post,<\/span> follower growth for TRF, but then I\u2019d also have follower growth for TPG and TRG along with Pinterest, and Trip Advisor reviews which ended up being a lot considering I\u2019m only able to come in for 10 hours a week. It did get a lot easier once more interns came do tasks weren\u2019t so heavy.<\/li>\n<\/ul>\n
\nWhat can TRG do to help future interns?<\/span><\/strong><\/p>\n
- \n
- Show them exactly what posts should look like or what key points to hit. For example, on Instagram, name the place, food item, price of food item, recommend it.<\/li>\n
- For blog posts, I think formatting is helpful to go over because it’s so important in making TRG look professional.<\/li>\n<\/ul>\n
\nAfter going over all of this with my supervisors, they gave me a run-down of improvements among their social media accounts. Engagement and website traffic went up for all social media\u00a0<\/em><\/p>\n
![\"\"](\"http:\/\/blogs.luc.edu\/goglobal\/files\/2018\/04\/unnamed-225x300.jpg\")
accoun<\/em>ts<\/em> which is awesome! Although I didn\u2019t reach my goal of 4,000 followers on Instagram, I have brought Facebook engagement to a record high.<\/em> I had no idea I was actually doing well because I wasn\u2019t sure of myself throughout the course of the internship considering I\u2019d never worked in Marketing before. I was really shocked because it kind of felt like I was drowning a bit, but I pulled through.<\/p>\nThat night we all went out for aperitivo and gelato in Testaccio. It sad to go, but I\u2019m beyond grateful for the time I\u2019ve spent with the Roman Guy.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
I\u2019M DONE WITH MY FIRST INTERNSHIP!!! I\u2019m so happy with how far I’ve come, oh my goodness. My last day was this Friday and it\u2019s my longest day in office all week. This gave me plenty of time to complete projects I had and wrap everything up. I completed my final events post for May. … <\/p>\n
- I really enjoyed the tour. It was a super interesting to see the quality of what the Roman Guy offers first hand because I spent the past few months hearing about the tours so it was cool to finally see what all the hype was about.<\/li>\n<\/ul>\n
- I really liked running the Instagram because it allowed me to see immediately what posts did best and the analytics are easy to have a look at.