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Head in the Clouds

Head in the Clouds

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A quarter of the way through my time here abroad and I am all emotions. On one spectrum, I am happy and exhilarated of all that I have seen and done thus far. On the other end, I am exhausted, physically, mentally, and socially. I have traveled to the southern part of Italy to Campania, and I have traveled up to the northern part of Italy to Florence and Pisa. I have marveled at the history of the past, whether it is walking through a museum with centuries old art, or strolling through Paestum as if I can relive the past of so many people who came before me, my imagination has sparked in all forms. The other day, my class and I traveled to the Roman National Museum where we saw a fresco of Augustus’s wife, Livia Drusilla. It is a beautifully detailed garden scene that wraps around all four walls. It is believed to have been a part of their villa as their dining room decor. In my wildest imaginations, I can only dream about what those walls may have seen and heard. Yes, walls may not have a heartbeat, but they can still hold the memories of people, dead and alive. It reminds me how much of our lives, and our stories can become intertwined in art. It is able to keep alive pieces of us after we are gone, and connects us in all sorts of ways. I found the creativity and imagination of art again in Florence and Pisa. The architecture of the buildings breathe so much history while reminding me of a fragile card house, and a tilt-

ing jenga tower, about to be toppled down with one big blow of air. My friends and I filled our stomachs with warm paninos, carbonara, and chocolate souffles that were heaven on earth. We headed to Pisa for a day to see the famous leaning tower and we found it as cool as everyone says it is in all of its falling glory. On our last day in Florence, we stumbled upon a parade of renaissance dressed men walking along the cobblestone streets, marching towards a reenactment of some sort. Yet again, I found myself drifting into my childhood imagination of what the past might have looked like. These past few weeks have clearly reminded me to keep my imagination alive to retell the past, paint the present, and connect with others in the future. Let the dreaming and imagining continue…
Most Of Us

Most Of Us

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Since I was a child, the idea of traveling has always excited me, whether it was trying flaky pastries in a small village in Paris, or walking through the historical entrances of Pompeii, I have always been fascinated by the world and all of the distance that separates us as human beings, and yet, all of the everyday commonalities that unite us. However, I am a deep dreamer, and thinker, constantly wondering, and often doubting, about the next move, step, or leap. Although this may be useful for planning and organizing, I have found that this state of mind can get me into trouble. You see, overthinking can turn your wildest, happiest dreams into a prison of fear, anxiety, and doubt. It can lead to a place of certainty, safety, and comfort, but what I have found over the past couple of years is that there is no room for growth, nor learning when set in a box of sameness. See, I enjoy a well rounded routine with a schedule that is almost set to the tee, but I am constantly faced with the decision to break free bit by bit from my comfort zone and face everything that scares me. This includes leaving behind a magical fall school semester, a beautiful city that I call home, and family and friends who have carried me through a tumultuous couple of years.

My decision to study abroad in Rome, Italy was surrounded

with months of contemplation and discussion with family, friends, advisers, and even strangers at the grocery stores who would jump at the chance to relive, or do over, their study abroad experience in college. However, my decision came only clearly to me through writing, specifically when overlooking the waters of Lake Michigan, watching the sailboats pass back and forth, and the sun hitting the water just right. One day, when I was sitting by the water, I turned to the left of me and found a lonely grasshopper. Now, I am known to believe in signs, and I, of course, took this as one. After researching the meaning of grasshoppers, I found that they are representative of jumping forward into the unknown, without jumping backward into the past. Believer or not in signs, I took this grasshopper as a symbol to not be afraid, and to jump as a means of moving forward, of moving towards my greater self.

Now, as I sit here writing this at the library in Rome, I look back on that decision making process with sheer joy and gratitude of the journey that got me right here. It has only been two weeks, but over the course of them, I have experienced so much already. The staff of the John Felice Rome Center do an amazing job organizing a jam packed schedule of events for the two weeks of orientation that include four course meals, city walking tours, and even a weekend trip down to the south of Italy full of wine and cheese tastings, and historical site adventures. Of course it has been overwhelming with the amount of new people, new places, new sites, new sounds, new food, new everything, but I have enjoyed the moments of sameness that stretches throughout continents, and cultures.

Most of us get stuck in traffic. Most of get caught up at the grocery store deciding which cookies to buy. Most of us run late to work on a Monday. Most of us get irritated when the bus does not come on time. Most of us love the smell of homemade food. Most of us love the comforts of people who love us as much as we do them. As human beings, most of us just want the same things. We all want to be seen, heard, recognized, and loved. A traditional, and universal message I have already found in the short two weeks I have been here. We are all trying to figure it out. We are all trying to make our way. Rome you have already taught me so much and I cannot wait to see what is next. 

Ciao Bella!

Ciao Bella!

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Greetings From Bellisima Roma!

It’s been nearly two weeks since I landed in Rome! I can’t believe how fast time is passing, yet at the same time, I feel like a day is worth a week here! Can you believe that I am already avoiding pasta?! The hype is real, and then you realize that it’s way more carbs than you need! Ha ha! Let’s dig in…

(Me & My Roommate, Srishti, at the Roman Forum)

Defying Gravity!

Theoretically, packing for four months seems achievable. Now that I’m actually here, I realize that I am missing quite a bit of the things I couldn’t manage to fit into my suitcase. No, a large suitcase and carry on plus a backpack with a 50 pound weight limit do not cover it all! I guess I’ll think of it as an excuse to buy things here in Italy or wherever I might travel to! Funny enough, my roommate and I found ourselves at H&M down at the city center…very cultural of us.

The flight itself was decent. I tried sleeping, but I ended up playing trivia games with my roommate instead. When we arrived, the Zone Hotel told us our rooms weren’t ready yet. Jet-lagged, we hobbled over to the restaurant eno-z for a BIG glass of water. End of the story? We showered and napped before walking back to JFRC later that night for dinner.

(At the Airport)

Mamma Mia!

Let me just say that although interesting, orientation here reminded me of freshman orientation…except much cooler! The days were extremely long ranging from 9AM-9PM, sometimes longer. That doesn’t include the time it takes to get ready and walk over in the morning from the Zone nor does it include the outings at night that we went on in our own time. Moral of this story? Sleep is for the weak, but also for the smart! Nevertheless, it was fun.

(At the Pantheon for a Drink With Friends)

Lions and Tigers and Gladiators, Oh My!

On the first Saturday, we went in groups to see the Colosseum and Roman Forum. Prior to the trip, Dr. Sander Evers gave an engaging presentation about the history of Rome, beginning with the classic story of Romulus and Remus. Once at the Colosseum, I think the background information helped me appreciate the site more, yet it wasn’t as exciting since it was my second time visiting. At least I was able to make new friends out of the experience!

(At the Colosseum)

What a Beach!

As the last day to our week long orientation, the SLAs (Student Life Assistants) took us on a grandiose trip to the beach. From what I remember, it was called Rambla in Fiumicino. We each got our own lounge chair, which was nice because I don’t think I would’ve wanted to sit in the sand all day. You would think that after 7 hours in the sun and no sunscreen, I’d be burnt to a crisp. Somehow that wasn’t the case! While the weather was partly cloudy, it was still hot and perfect swimming weather. The waves were enormous, and it was a real swim to get to the sand bar because the waves would cap over in the stretch before it. Don’t worry, I made it! I cannot believe the amount of salt water I swallowed. I lost my voice for the next two days! After swimming for quite a bit, I sunk into my lounge chair, exhausted and an Aperol spritz in hand. What a day that was!

(At Rambla Beach)

School of Rock!

Classes started on Monday, Labor day. I love my schedule, and I better! It will be the easiest semester in my 4 years at Loyola considering I’m a Biology Major with a Molecular Biology Emphasis on the Pre-Med track. I think my favorite class so far has been Writing Fiction in Rome. It’s not that I’m a great writer or even great at English. It’s a class where I can be creative and not dread doing my homework all the time. It’s also partially on-site. I think Applied Piano comes close in second! My other classes aren’t bad either. Italian is actually useful because a lot of it is conversational and things I would use going out into the city center. Honors, not that it was really a choice, has been quite philosophical and beyond my mind so far…But at some point we will reach the topic of World War II, and I find that topic fascinating. I had my first Cell Bio class last night, and it was the smallest class I have here! There’s only 6 of us! I think it will be an interesting class, but I hope I don’t fall asleep since it’s from 7PM-9:30PM! I think I’ve underestimated my classes a bit. I wasn’t expecting as much homework as I’ve been getting from all my professors. I need to invest in superb time management!!

Umbria and More!

As a final cap to our welcoming in Italy, the SLAs took us to Umbria for a weekend. It was an intense schedule for 3 straight days, but overall, it was worth it! We visited new towns and captured new sceneries on our phones. From the Narni Underground to the streets of Spoleto, I thought it was intriguing and again, I met so many people! I do, however, think I will be avoiding pork, potatoes, and pasta for a few days.

(With our Dean of Students, Dr. Beazley)

Until Next Time!

As much as this post has been a pleasure, it’s time for me to finally get some sleep! The next you’ll hear from me will be after my trip to Venice and Milan! I’m so excited!

Until next time,

Emma
Leaving TRG

Leaving TRG

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I’M DONE WITH MY FIRST INTERNSHIP!!!

I’m so happy with how far I’ve come, oh my goodness. My last day was this Friday and it’s my longest day in office all week. This gave me plenty of time to complete projects I had and wrap everything up. I completed my final events post for May. I added some content to MeetEdgar for the events posts to get it out there on all the social media accounts. I created a thread on Twitter for all of the food tours The Roman Guy offers so it’s easily accessible to whoever goes on their page. Finally, I went over everything I’ve accomplished and what struggles I’ve faced throughout the course of the internship.

Facebook:

  1. YouTube Videos get the most interaction.
  2. Best time to post: between 6 and 9pm
  3. Posts with a longer description do better.
  4. People aren’t as engaged on Facebook, so they aren’t really into answering questions about their favorite places or anything like that. They prefer visual content that doesn’t involve much interaction which is why YouTube videos do great.

Twitter

  1. Live tweeting does well and I think it’s much easier than scheduling into Meet Edgar.
  2. Testing: Scheduling a few key posts into Meet Edgar such as events posts, and live tweeting while in the office. I think live tweeting does best because it seems more authentic in my opinion.
  3. Constant content creation/ Updating is key!
  4. Best time to post: any time/all day. With twitter there isn’t really a set time because people tweet so often that in order to be seen we also have to constantly tweet.

Instagram

  1. Stories do well and I’m a such a fan of saving the whole story as highlight because it organizes content by what people would like to see. Polls are best in thestories because they’re easy to followers to use. “Foodie Adventures” were my favorite thing to do once a week because it involved the least amount of work with the greatest engagement.
  2. Posts: Sweets, cheap food, trip advisor recommended restaurants do the best
  3. Best time to post: between 6 and 9pm
  4. Testing: posting on Saturdays instead of Mondays seems to be doing really well and hitting a bigger audience.
  5. Tested: Putting borders around pictures with a common theme, but it takes too much time and doesn’t really add much to the value of the posts.

Enjoyed:

  • I really liked running the Instagram because it allowed me to see immediately what posts did best and the analytics are easy to have a look at.

Highlight:

  • I really enjoyed the tour. It was a super interesting to see the quality of what the Roman Guy offers first hand because I spent the past few months hearing about the tours so it was cool to finally see what all the hype was about.

Enjoyed the Least:

  • Twitter: I feel like Twitter could be really fun and has a lot of creative potential, but with the new rules in MeetEdgar it’s difficult to keep on renewing content.
  • I wish I had more time to try more creative things with twitter. For example, I think it would be a good idea to create a thread on twitter of food tour information and pin it to TRF twitter so its the first thing people see when coming to the twitter. This would also be a good way to link TRF Twitter to other social media accounts.

Challenges:


  • Having enough photos for posts. Since constant has to be constantly flowing, it’s important to always have new pictures and places to talk about. That can be difficult if one week there isn’t time to go out and take more pictures.
  • TIME! I just wish I had more time here. I feel like I could have accomplished so much more. By the time I got used to how everything works and what I’m supposed to do, it’s time to go!
  • Sometimes tasks seemed a bit disorganized. Sometimes I’d have assignments on google calendar, then there was the google doc, now there’s asana so it was a bit confusing figuring out what to do at time.
  • Some weeks I’d have the main things I’m supposed to be doing like the FB, TW, INSTA, content creation, stories, monthly blog post, follower growth for TRF, but then I’d also have follower growth for TPG and TRG along with Pinterest, and Trip Advisor reviews which ended up being a lot considering I’m only able to come in for 10 hours a week. It did get a lot easier once more interns came do tasks weren’t so heavy.

What can TRG do to help future interns?

  • Show them exactly what posts should look like or what key points to hit. For example, on Instagram, name the place, food item, price of food item, recommend it.
  • For blog posts, I think formatting is helpful to go over because it’s so important in making TRG look professional.

After going over all of this with my supervisors, they gave me a run-down of improvements among their social media accounts. Engagement and website traffic went up for all social media 

accounts which is awesome! Although I didn’t reach my goal of 4,000 followers on Instagram, I have brought Facebook engagement to a record high. I had no idea I was actually doing well because I wasn’t sure of myself throughout the course of the internship considering I’d never worked in Marketing before. I was really shocked because it kind of felt like I was drowning a bit, but I pulled through.

That night we all went out for aperitivo and gelato in Testaccio. It sad to go, but I’m beyond grateful for the time I’ve spent with the Roman Guy.

 

My Internship in Rome (Week 9)

My Internship in Rome (Week 9)

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This semester in Rome, I was fortunate enough to get hired as a marketing intern for a company called The Roman Guy. The Roman Guy specializes in various VIP tours of different tourist attractions all around Rome, as well as several local food tours in different areas. As an assignment for my class ROST 370, I am required to reflect on my experience of working as an intern for this company.

This week at the Roman Guy, my boss assigned me several tasks that I had to complete by the end of the week. Some of these tasks were my usual assignments, like finding TripAdvisor reviews and posting them to our website, editing several blogs using the Blog Life Cycle rules, writing a small article about Palatine Hill for our Rome Key Attraction page, and posting three instagram pictures and two stories. Some tasks that I had to do this week that were brand new to me was that my boss, Sian, assigned me two challenges that I had to complete in a specific amount of time. The two challenges that Sian assigned me was that I had to come up with 10 different poll ideas for our Facebook page and try to find pictures for each idea, and the other challenge was that I had to think of two video ideas involving the Vatican and The Colosseum and try to find pictures and create quotes that I could include. Previous classroom knowledge has been helping me so far with my internship because in my previous marketing class that I took last semester, we learned how to create content that will attract followers and other tactics for marketing that I learned are also being used during this internship as well. Before starting my internship, I created three learning objectives that I wanted to achieve by the end of my internship. One of the learning objectives that I set for myself was to learn how to monitor my followers activity involving my content and overall learn how to market more successfully. I have been working towards achieving this learning objective because a lot of my work lately has been focused on instagram and creating content that helps attract more followers. This past week, I learned how to find other bloggers pictures on instagram and reblog them to our page. That way I am giving more attention to the blogger by using their picture on The Roman Foodie’s page and I am also building a relationship with the blogger. Some challenges that I have been facing recently regarding this internship is transportation and schoolwork. I usually have quite difficulty with transportation, because I always just miss the train by a minute and I have to wait another 15 minutes for a new one to come and sometimes that can almost cause me to be late. I am going to fix this for next week by researching the times that the train is coming and make sure that I am at the train station at that time. Another challenge that I have been facing is trying to balance my schoolwork with my internship. This has been kind of difficult for me recently because the end of the semester is coming which means that there are a ton of due dates coming up. I can admit that it can be really hard to balance school and my internship together, but I have been resolving this by working on projects ahead of time and also staying up a little later at night than usual to complete school work after my internship. So far, one of the most impressive things about my internship to date is how much it has been pushing me to be better in marketing and in writing. Before starting my internship, I was nervous that I would not be able to complete the tasks that were giving to me because I didn’t really believe in myself and it all seemed so overwhelming. I am really proud of myself because I have been pushing myself out of my comfort zone and I have been completing all of the tasks that are assigned to me. I am also impressed with how this internship has been helping me with my writing skills, because a lot of my professors have said that they have noticed a difference in my writing compared to the beginning of the semester and I owe it all to this internship. Sadly, next week is my last week working as an intern for The Roman Guy. My expectation for next week is that after learning how to edit other creator’s blogs, I am expected to write my own blog about my experience in Rome and all of the places that have I traveled to. I am also expected to use my own pictures from my experiences here in Italy for this blog. Some other work that I will be expected to do is to keep posting on the Roman Foodie’s instagram page, create more Facebook video ideas, and edit more blogs. So far I have been loving my internship and I cannot wait to see what the future has in store for me. Ciao for now!