{"id":6499,"date":"2025-04-06T20:35:28","date_gmt":"2025-04-06T20:35:28","guid":{"rendered":"https:\/\/blogs.luc.edu\/compliance\/?p=6499"},"modified":"2025-04-06T20:35:28","modified_gmt":"2025-04-06T20:35:28","slug":"the-european-unions-antitrust-actions-against-google-and-apple-the-last-soldier-of-big-tech-regulation","status":"publish","type":"post","link":"https:\/\/blogs.luc.edu\/compliance\/?p=6499","title":{"rendered":"The European Union&#8217;s Antitrust Actions Against Google and Apple: The Last Soldier of Big Tech Regulation"},"content":{"rendered":"<p><em>Mariya Mujahid<\/em><\/p>\n<p><em>Associate Editor<\/em><\/p>\n<p><em>Loyola University Chicago School of Law, JD 2026<\/em><\/p>\n<p>Due to President Trump\u2019s focus on weakening regulations on big technology companies, the European Union (EU) finds itself once again at the forefront of regulating big tech to ensure fair competition within digital markets. The EU\u2019s recent actions, as of March 19, 2025, accuse Google and Apple of antitrust violations, a move that may increase geopolitical tensions as President Trump has made it clear he will protect American companies from \u201c<a href=\"https:\/\/www.whitehouse.gov\/presidential-actions\/2025\/02\/defending-american-companies-and-innovators-from-overseas-extortion-and-unfair-fines-and-penalties\/\">overseas extortion<\/a>.\u201d The EU remains one of the few remaining checks on the power of big tech.<\/p>\n<p><!--more--><\/p>\n<p><strong>The EU\u2019s regulation of Apple and Google. <\/strong><\/p>\n<p>The EU&#8217;s scrutiny of major technology firms dates back over a decade, with a focus on preventing anti-competitive practices that could harm consumers and stifle innovation.\u200b Since 2010, the EU has investigated several antitrust complaints against Google, alleging abuses of its dominant market position. In 2017, the <a href=\"https:\/\/www.bbc.com\/news\/articles\/cjw3e1pn741o\">European Commission fined Google<\/a> \u20ac2.42 billion for favoring its own shopping service over competitors in search results. \u200b In 2018, Google faced a \u20ac4.3 billion <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_18_4581\">fine for imposing restrictive contracts<\/a> on manufacturers using its Android OS, compelling them to pre-install Google apps and services. And in 2019, the company was fined \u20ac1.49 billion for <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_19_1770\">abusing its dominance in online advertising<\/a> by restricting rivals from placing ads on third-party websites, although this fine was eventually <a href=\"https:\/\/www.lemonde.fr\/en\/european-union\/article\/2024\/09\/18\/eu-court-annuls-1-49-billion-fine-against-google_6726478_156.html#:~:text=Google%20won%20a%20court%20challenge,targeted%20its%20online%20advertising%20business.&amp;text=An%20EU%20court%20on%20Wednesday,of%20dominance%20in%20online%20advertising.\">overturned<\/a> by a higher court.\u200b From these three years alone, the fines exceed \u20ac8 billion. Such rigorous regulatory enforcement signals the EU\u2019s fearlessness in tackling the harmful effects of big tech on consumers.<\/p>\n<p>Apple has also been under the EU&#8217;s antitrust radar. In March 2024, the European Commission imposed a nearly <a href=\"https:\/\/www.pbs.org\/newshour\/world\/in-first-european-union-issues-nearly-2-billion-antitrust-fine-against-apple?utm_source=chatgpt.com\">\u20ac2 billion fine<\/a> on Apple for unfairly favoring its own music streaming service over competitors by restricting their ability to inform users about alternative subscription options. The company also <a href=\"https:\/\/www.nytimes.com\/2024\/07\/11\/business\/apple-european-union-antitrust.html\">ran into trouble<\/a> with the EU over its Apple Pay system, eventually allowing rival companies to access its \u201ctap and go\u201d technology, due to EU pressure.<\/p>\n<p>The introduction of the Digital Markets Act (DMA) in 2022 marked a shift in the EU&#8217;s regulatory approach, aiming to <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">prevent anti-competitive practices<\/a>. The DMA classifies certain large tech companies as \u201cgatekeepers\u201d and uses the criteria established by the act to ensure these \u201cgatekeepers\u201d use fair practices, protect consumers, and foster innovation. It\u2019s under this act that Apple and Google have found themselves in trouble once again.<\/p>\n<p><strong>Recent Charges Under the Digital Markets Act<\/strong><\/p>\n<p>Google is accused of <a href=\"https:\/\/www.reuters.com\/technology\/google-hit-with-2-charges-under-landmark-eu-rules-risks-fines-2025-03-19\/?\">favoring its own services<\/a>, such as Google Flights, in search results over those of competitors.\u200b It\u2019s also charged with <a href=\"https:\/\/www.cnbc.com\/2025\/03\/19\/eu-orders-apple-to-open-up-app-store-risking-trump-retaliation.html\">imposing terms<\/a> on developers that hinder their ability to direct consumers to alternative offerings outside of the Google Play Store.\u200b<\/p>\n<p>Apple, on the other hand, has been ordered to <a href=\"https:\/\/fortune.com\/2025\/03\/19\/europe-eu-apple-google-antitrust-dma-trump-tariff\/\">enhance system interoperability<\/a>, and allow rival tech and mobile third party devices and operating systems to connect seamlessly with its devices, including iPhones and iPads.\u200b<\/p>\n<p><strong>EU v. Trump<\/strong><\/p>\n<p>The EU&#8217;s stance has been <a href=\"https:\/\/www.politico.eu\/article\/eu-donald-trump-google-apple-rulings-dma-tech\/\">characterized by some<\/a> as \u201cthrowing down the gauntlet,\u201d particularly given the Trump administration\u2019s antagonism towards the EU\u2019s strong regulation enforcement when it comes to big tech. President Trump has <a href=\"https:\/\/www.whitehouse.gov\/fact-sheets\/2025\/02\/fact-sheet-president-donald-j-trump-issues-directive-to-prevent-the-unfair-exploitation-of-american-innovation\/\">criticized<\/a> the EU&#8217;s actions as a form of economic aggression and has threatened retaliatory tariffs on European goods. The EU\u2019s choice to go after Apple and Google risks igniting a broader trade conflict between the U.S. and the EU. \u200bHowever, its defiance towards external pressure is not unexpected, as the EU has <a href=\"https:\/\/policy.trade.ec.europa.eu\/enforcement-and-protection\/protecting-against-coercion_en\">adopted regulations<\/a> that allow it to take action against coercion from third-party countries. If the Trump administration chooses to enact tariffs as retribution, the EU could quickly respond in kind.<\/p>\n<p>As the Trump administration moves towards deregulating domestic markets, the EU&#8217;s role in enforcing antitrust laws becomes increasingly significant. Big tech is aware of that, as shown by its <a href=\"https:\/\/www.brookings.edu\/articles\/are-tariffs-big-techs-new-tool-against-eu-regulation\/\">demonstrated interest<\/a> in using tariffs to fight back against EU regulations. The EU&#8217;s proactive measures, although being fought <a href=\"https:\/\/www.brookings.edu\/articles\/are-tariffs-big-techs-new-tool-against-eu-regulation\/\">tooth and nail<\/a>, may ensure that tech giants adhere to fair competition practices, and could act as the only check to big tech\u2019s market power for the next four years. President Trump has made his stance on regulations on big tech clear, and his <a href=\"https:\/\/www.nbcnews.com\/politics\/donald-trump\/trump-populist-platform-gives-way-billionaires-agenda-rcna194639\">relationship with tech billionaires<\/a> like Elon Musk and Mark Zuckerberg further solidify the reason for his dismantling and disapproval of regulations on big tech. As the geopolitical landscape evolves under this administration, the EU&#8217;s role will likely prove pivotal in shaping the future of digital market regulation as the United States regresses in this field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Due to President Trump\u2019s focus on weakening regulations on big technology companies, the European Union (EU) finds itself once again at the forefront of regulating big tech to ensure fair competition within digital markets. The EU\u2019s recent actions, as of March 19, 2025, accuse Google and Apple of antitrust violations, a move that may increase geopolitical tensions as President Trump has made it clear he will protect American companies from \u201coverseas extortion.\u201d The EU remains one of the few remaining checks on the power of big tech.<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,50],"tags":[197,769,963,1690,1950,2016],"class_list":["post-6499","post","type-post","status-publish","format-standard","hentry","category-international-affairs","category-technology","tag-apple","tag-european-union","tag-google","tag-regulation","tag-tech","tag-trump"],"_links":{"self":[{"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=\/wp\/v2\/posts\/6499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6499"}],"version-history":[{"count":1,"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=\/wp\/v2\/posts\/6499\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=\/wp\/v2\/posts\/6499\/revisions\/6500"}],"wp:attachment":[{"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.luc.edu\/compliance\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}