The Urban Rainforest You Didn’t Know You Needed

Let’s face it: it’s hard to resist a tiny, adorable succulent plant. What’s harder is caring for one when you don’t know the difference between an air plant and a fern. That’s where Cultivate comes in! Cultivate Urban Rainforest & Gallery is all about making your foray into plant parenthood as easy, fun, and cheap as possible.


Located in Evanston, Cultivate is a plant store that prides itself on matching customers with the perfect leafy friend. The shop features a huge variety–boasting house plants, carnivorous plants, and everything in between. With its vast array of succulents and cacti, Cultivate is the perfect shop for students looking to spruce up dorms and apartments. If you have no idea where to start, the friendly and knowledgeable staff is there to help.

Cultivate is much more than a place to buy plants. In addition to selling plants, Cultivate hosts events and offers classes. Plant enthusiasts of all experience levels can enjoy the Houseplant Success class and Terrarium Workshop. The shop also features a gallery of nature-themed artwork from local artists. On many of the shop’s walls and shelves are artworks by painters, photographers, and sculptors.
Owner Louise Rosenberg welcomes students to the beautifully atmospheric store. There are places to sit, too, making it an excellent spot to destress.

For more information about Cultivate, visit them online or stop by in person (704 Main Street, Evanston, IL). If you take home a new green friend, take a pic and tag us on Instagram, @windycitysecret!