Hi, everyone. My name is Mary Ann McGrath, and I am a Professor of Marketing at Loyola University Chicago. This is the first edition of my blog, which is about Marketing in general, and specifics and the occasional curiosities of Consumer Behavior, which is my area of expertise. I have recently returned to the U.S. [...]
Check out this article in Crain’s Chicago Business. I’m a featured “digital dinosaur!” After you read this article, you’ll be shocked to learn that I actually own an iPad. And I’m blogging…and I LIKE IT!
As students, we’ve all had to complete this assignment at some point, as we’ve transitioned from summer’s lazy days into the fast pace of the new school year. So what do teachers do during the summer? For most of Loyola’s School of Business Administration professors, the months of May through August bring their own transition—not [...]