FOR IMMEDIATE RELEASE
Colleen Newquist Named Loyola University Chicago Vice President for Marketing and Communication
CHICAGO, January 1, 2018 – Colleen Newquist has been appointed Vice President for Marketing and Communication at Loyola University Chicago, effective January 1.
Newquist joins Loyola after a distinguished 25-year career at the University of Chicago, where she was integral to the launch of that university’s comprehensive, multi-billion-dollar campaign. As assistant vice president for alumni relations and development communications, she reorganized the 35-person team to better meet the needs of alumni, donors, and the university, and injected fresh creativity into the organization, contributing to notable increases in alumni engagement and annual giving, and the most ambitious fundraising in the university’s history.
In her previous role as assistant vice president with university communications, Newquist built UChicago Creative, an in-house creative agency that regularly competed with and rivaled outside agencies, increasing net revenue from $250,000 to $1.9 million in three years. She wrote the first identity and messaging guide for the University of Chicago, authored its strategic communications plan, and established the voice of the university through undergraduate admissions marketing communications that contributed to a 42 percent increase in applications.
Newquist began her career at the University of Chicago in 1991 as editor of the university newspaper. She joined the graduate school of business in 1998 as assistant director and alumni magazine co-editor, and in 2000 was named director of publications, where she collaborated with departments across the school to improve their marketing communications, contributing to the school’s first No. 1 ranking. She joined university communications in 2008 and became assistant vice president in 2011.
She left the university in early 2016 to establish a communications consulting business. In addition to Loyola, her clients have included the Association of American Universities, Furman University, Ohio State University, and Harris Public Policy and the Pearson Institute for the Study and Resolution of Global Conflicts at the University of Chicago.
Newquist previously was a lifestyles editor at The Star newspaper chain in suburban Chicago, from 1987 to 1991. A feature writer and columnist, she received national first-place awards every year.
Newquist possesses both the skills and character to help Loyola move its mission forward. As a first-generation college student, she doggedly pursued an education while living on her own, working multiple jobs, interrupting school for full-time work, and ultimately graduating with a bachelor’s degree in photography from Governors State University, seven years after she started. She has continued her education with certificate and professional programs and is an advocate for continuing and professional studies.
As vice president, Newquist will lead University Marketing and Communication, serving as the architect and integrator of marketing and communication efforts across Loyola and counseling University leadership on communications, marketing, and media and public relations. She will work closely with key University leaders including the provosts, deans, faculty, staff, fellow senior leaders, and members of the Board of Trustees.
About Loyola University Chicago
Founded in 1870, Loyola University Chicago is one of the nation’s largest Jesuit, Catholic universities, with more than 16,600 students. Nearly 11,500 undergraduates call Loyola home. The University has four campuses: three in the greater Chicago area and one in Rome, Italy, as well as course locations in Beijing, China; Saigon-Ho Chi Minh City, Vietnam; Vernon Hills, Illinois (Cuneo Mansion and Gardens); and a Retreat and Ecology Campus in Woodstock, Illinois. The University features 13 schools, colleges, and institutes, including the Quinlan School of Business, Marcella Niehoff School of Nursing, Stritch School of Medicine, College of Arts and Sciences, School of Communication, School of Continuing and Professional Studies, School of Education, School of Law, School of Social Work, Graduate School, Institute of Pastoral Studies, Institute of Environmental Sustainability, and Arrupe College of Loyola University Chicago. Ranked a top national university by U.S. News & World Report, Loyola is also among a select group of universities recognized for community service and engagement by prestigious national organizations like the Carnegie Foundation and the Corporation for National and Community Service. To learn more about Loyola, visit LUC.edu, “like” us at Facebook.com/LoyolaChicago, or follow us on Twitter via @LoyolaChicago or @LoyolaNewsroom.
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