Loyola University Chicago

Loyola University Chicago

University Newsroom

FOR IMMEDIATE RELEASE

Media Contacts:
Anne Hughes
ahughes1@luc.edu
312.915.6324

Steve Christensen
schris6@luc.edu
312.915.6164

MEDIA ALERT
Experts Available to Discuss Super Bowl XLVI

Please contact Loyola University Chicago’s University Marketing and Communication department to arrange interviews for both print and broadcast opportunities.

Advertising
Costs, new trends, and the impact of Super Bowl commercials

Herb Ritchell
Professional in Residence, Program Director, Advertising/Public

Sports Marketing/Management
Sports marketing and the Super Bowl hype

Keith Lambrecht, PhD
Associate Professor and Director, Sport Management

Consumer Behavior
How the Super Bowl affects consumers and their buying behavior

Mary Ann McGrath, PhD
Professor, Marketing

Psychology
How and why the Super Bowl appeals to individuals

Fred Bryant, PhD
Professor, Psychology

-Loyola-

       

Loyola

LOYOLA UNIVERSITY CHICAGO · 1032 W. Sheridan Rd., Chicago, IL 60660 · 773.274.3000

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