FOR IMMEDIATE RELEASE
Director of Communications
Loyola University Chicago Unveils New Web Site |
Redesign Provides a Fresh Face for the University
CHICAGO, June 20, 2007- Loyola University Chicago debuted a revamped LUC.edu this week in an effort to update the University’s site with new features and technology that add interactivity and improve navigation and functionality. Highlights include:
- “LU Tube,” Loyola’s multi-media hub
- Loyola’s Blog Around the World, highlighting experiences of more than a dozen people who are living the Loyola mission throughout the world
- An interactive University timeline
- A microsite featuring videos designed for prospective undergraduate students and parents at LUC.edu/you1/
- Higher-quality images and updated photography
- Coding technology that makes the site more accessible for the visually or hearing impaired
- The latest in Web and multimedia technology
“We thought this was a great opportunity to tell Loyola’s story through the preferred channel of communication used by our key audiences,” said Katie Hession, director of brand marketing. “The new design addresses the needs of each group and offers them a unique online experience. In addition, its look and feel take a page from the University’s award-winning image advertising campaign, ‘Loyola Values.'”
The redesign effort was managed internally by staff from University Marketing and Communications, Information Technology Services, and Marketing Communication Services, and was completed in less than 10 months. Within that short timeframe, the team conducted best practices research, investigated cutting-edge Web design and technology options, held focus groups with key audiences, surveyed Web usage, and implemented the redesign of close to 65,000 pages.
With 77.8 percent of Loyola’s nearly 20,000 freshman applications received online and 81.6 percent of the current freshman deposits coming from applicants that applied online, the Web is a critical marketing tool for the University, and one that must provide audiences with the information and services they are looking for.
“The ever-evolving nature of the Web is both an incredible asset and one of our biggest challenges,” says John Drevs, Web content manager at Loyola. “At Loyola, we understand the Web’s importance and its impact on this University, and we will continue to evaluate and improve LUC.edu to stay current on technology and trends.”
About Loyola University Chicago
Committed to preparing people to lead extraordinary lives, Loyola University Chicago was founded in 1870 and is among the largest of the 28 Jesuit colleges and universities in the United States. Loyola has a total enrollment of more than 15,000 students, which includes nearly 10,000 undergraduates hailing from all 50 states and 82 foreign countries. The University has four campuses: three in the greater Chicago area and one in Rome, Italy. Loyola also serves as the U.S. host university to the Beijing Center for Chinese Studies in Beijing, China. Loyola’s nine schools and colleges include arts and sciences, business administration, education, graduate studies, law, medicine, nursing, continuing and professional studies, and social work. Loyola offers 69 undergraduate majors, 77 master’s degrees, 36 doctoral degrees, and three professional degree programs. Recognizing Loyola’s excellence in education, U.S. News and World Report has ranked Loyola consistently among the “top national universities” in its annual publications. For more information, please visit our Web site at LUC.edu.