FOR IMMEDIATE RELEASE
Director of Communications
Loyola University Chicago Names Advertising Contest Winner
Alum’s Headline Becomes Part of New ‘Loyola Values’ Campaign
CHICAGO, June 6, 2006 — Loyola University Chicago has named alumnus Tim Egan (Loyola University Rome Center ’83) the winner of the School’s first “Create an Ad” contest. As the grand prize winner, Mr. Egan’s submission, “Open Hearts and Open Minds Open Doors,” appeared in June 2nd editions of the Chicago Tribune, Chicago Sun-Times and RedEye.
The contest, which kicked-off in early April and ended May 5th, offered students, faculty, staff and alumni of Loyola University Chicago the chance to write a headline, in 12 words or less, that speaks to how the University uniquely achieves its promise of preparing people to lead extraordinary lives. The winning ad was selected from a pool of more than 300 entries.
The “Create an Ad” contest is just one component of Loyola’s new image advertising campaign, which launched in late March and showcases the School’s unique approach to educating its students and the lasting values they take with them when they leave the University. Entitled “Loyola Values,” the campaign aims to raise Loyola’s profile and draw people in to learn about the University’s unique way of educating students and why that is increasingly relevant in today’s world.
“When we launched the campaign, we knew it would be important to generate excitement and awareness internally as well as externally,” said Katie Hession, director of Brand Marketing. “This competition helped us engage internal audiences and alumni and get them actively involved in the campaign. We are thrilled that so many students, faculty, staff and alumni embraced the contest and gave it their creative all.”
About Loyola University Chicago
Committed to preparing people to lead extraordinary lives, Loyola University Chicago was founded in 1870 and is among the largest of the 28 Jesuit colleges and universities in the United States. Loyola has a total enrollment of more than 14,000 students, which includes 9,000 undergraduates hailing from all 50 states and 82 foreign countries. The University has four campuses: three in the greater Chicago area and one in Rome, Italy. Loyola also serves as the U.S. host university to the Beijing Center for Chinese Studies in Beijing, China. Loyola’s nine schools and colleges include: arts and sciences, business administration, education, graduate studies, law, medicine, nursing, professional studies and social work. Loyola offers 66 undergraduate majors, 59 master’s degrees, 36 doctoral degrees and three professional degree programs. Recognizing Loyola’s excellence in education, U.S. News and World Report has ranked Loyola consistently among the “top national universities” and “best values” in its annual publications. For more information, please visit our web site at www.luc.edu.