Blogging Your Best: Essential Tips and Tricks to Become a Successful Blogger
By: Megan Rogers-Reilley
At this point in your life, you’ve probably had at least one of your friends share their brand-new blog on Facebook. It may seem like everyone is becoming a blogger as personal sites and blogs on anything and everything are popping up all over the web.
These new blogs don’t always stick around for long because many people don’t know how they should go about running their own blog. Here are some tips and tricks that will help you become the best blogger you can be.
Buy Your Own URL
According to Netcraft and Business Insider, in 2012 there were already over 644 million active websites on the internet.
Buying your own domain from day one of your blogging career will help you brand yourself and will make you look more professional. It will also encourage people to take you and your blog seriously.
When asked about the best hosting site to use as a new blogger, Kit Graham, blogger behind “The Kittchen,” a successful Chicago recipe, restaurant, and travel blog, wholeheartedly suggested WordPress.
“I tell everyone the same thing when they’re starting out. I tell them to go and be on wordpress.com which is hosted by WordPress. It’s really easy to use, it’s very inexpensive, and you can still buy your own URL.”
WordPress features numerous tools, plugins, and apps. With 42,977 different plugins available in the WordPress Plugin Directory, it’s not surprising that more and more bloggers are turning to the platform to host their site.
Manage Your Time & Stay Ahead
Producing high quality content takes up a surprisingly significant amount of time. Graham estimated that each of her posts will take five hours from start to finish.
One way to get ahead is to set up a schedule of posts for the month and then write them out at least a week in advance.
Hurried content won’t be high quality content. Preparing posts ahead of time ensures that you’re sharing the best possible content with your readers and will make your blog much stronger.
As a blogger, consistency is key. Graham posts five times a week, but says that, “you need to be posting, at the bare minimum, twice a week, every week, for at least three months before anyone will take you seriously.”
By sticking to a consistent posting schedule, for example, posting every Monday, Wednesday, and Friday, your readers start to figure out when they should check back to your site for new content and they’ll keep coming back.
Consistency in your posting habits will help to build a following and create a sense of credibility and reliability for your readers.
Take and Use Quality Photos
In the visual world that we live in, photos in blog posts are a necessity.
Photos grab a reader’s attention as they’re scrolling through social media and will help to direct click-throughs to your site and your posts. Making sure that these images are high quality is also important and will ensure that you’re putting your best foot forward.
Google is Your Best Friend
By educating yourself on how to do the things you could be paying someone to do for you, you’ll save lots of money in the long run and you’ll be adding to your own skill set.
Don’t Measure Your Success With Someone Else’s Ruler
Every blog grows differently. Just because someone has thousands of followers on Instagram doesn’t make their blog better or more successful than yours.
Focusing on how your blog compares to other blogs can be disappointing and may discourage you, especially when you are first starting out.
Instead, set your own goals for success and measure yourself based on your personal standards. As you reach these goals, you’ll feel a sense of accomplishment and you’ll be growing your blog in the way that you want to.
Have Fun and Do it For You
One of the most important aspects of blogging is enjoying what you’re doing and what you’re writing about. Make sure that you’re having fun producing your content and that you put your heart into it.
Readers will be able to tell if you don’t have your heart in what you’re writing and they won’t take you seriously or consider you to be a reliable source.
Blog for yourself first, then for your readers. By blogging for yourself first and foremost, you’ll be able to create an organic and loyal audience of readers who will come back to your blog time and time again.
photo by: Megan Rogers-Reilley
- written by Megan Rogers-Reilley on February 29th, 2016
- posted in Writing for the Web