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Mommy Blogs Take Over the Blogosphere

Photo by: Skip Peterson/ASSOCIATED PRESS

Being a mom has never been so chic and savvy. Moms of today are not just moms – they are web designers and social networkers. They have their own underground world – the world of mommy blogs. According to an infographic by H&R Block, one of the world’s largest tax providers,  Mommy Bloggers are defined as “Women who have at least one child in their household and have read or contributed to a blog in the last 30 days” and the average age of these bloggers is 37. While personal blogs have died out, mommy blogs have taken over.

A few facts:

  • According to the H&R Block infographic about modern mothers, 14% of American mothers are bloggers, which equals 3,900,000 mommy blogs.
  • 500 of these blogs are considered to have power and reach.
  • The average annual household income for mommy bloggers is $84,000.

Why is mommy blogging so big, you ask?

There are a few reasons. In 2008, Darren Rowse wrote “Five Reasons Why Mom Blogs Are the Blogs to Watch.” At this time, he believed that these blogs would get bigger and better. The first reason is that moms can blog at home. Second, “Moms need the sociality of the net.” Women need socialization and the internet is the perfect thing for a busy mother. There are multiple mommy blogger communities where moms can connect, such as Mom Central and Mormon Mommy Blogs. Third, “Moms have a wealth of material to use.” Moms blog just about anything, mostly children. Fourth, “Moms are record keepers.” Women are prone to keeping record of things – photo albums, videos, and scrapbooks are other examples. Lastly, he says, “Mom blogs wield economic power.” Moms are generally the primary shoppers in the family so they know a lot about different products and are able to implement them into their blogs well.

Wife, Mother, Nurse, and Mommy Blogger

Paige Visintin of Morriston, Florida is an avid mommy blogger. She is a mother of one and is currently expecting another. She is a full time nurse and is not your typical stay-at-home mom but still finds time to consistently update her blog at night or when her son is in school. When I asked her how should would define mommy blogging, she said she thinks of it more as “review blogging” because she reviews products in order to keep the product. Paige has a following of 5000 people and says that is good advertisement. She began getting followers when a friend held a jewelry contest and was featured. Paige has been blogging since 2005 and plans on continuing her blog well into the future. Visit Paige’s blog,  The Nurse Mommy.

Mommy blogging is not just the here and now. It is something that we can expect to continue seeing.

The Top 5 Mom Blogs According to Babble.com

1. Girl’s Gone Child

2. The Bloggess

3. Her Bad Mother

4. Dooce

5. Finslippy

  • written by chanshaw on November 13th, 2012
  • posted in Edit

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The Hub Bub is a collection of articles, videos, audio, photo slideshows, interactive maps and other media produced by students enrolled in journalism courses at Loyola University Chicago's School of Communication. For more about the School of Communication, our award winning faculty, and our state of the art facilities located in the heart of Chicago, visit our website.