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10 Steps to Applying Striking Summer Makeup

Photo by: Jason Clapp/Creative Commons

Summer is approaching quickly, and believe it or not, there is certain makeup for certain seasons.  Bright, colorful, and light makeup is ideal for summer.  Below are anti-aging techniques, techniques to keeping healthy skin while being exposed in the sun, and steps on “how to” apply the perfect summer makeup.

Use an oil-free SPF moisturizer and have clean skin

1. Apply the moisturizer all around the surface of your face

2. Apply the moisturizer gently down your neck

About 90 percent of non-melanoma skin cancers are associated with exposure to ultraviolet (UV) radiation from the sun; therefore nothing protects your skin from the sun like an SPF face moisturizer.  Not only will it moisten your skin to give it a healthy summer glow, but it will also protect your skin from damaging UV rays. Falon Greer, a Mary-Kay makeup representative and specialist explains why having clean skin before makeup application is important, she says, “Unless the skin is clean, makeup won’t adhere properly, go on smoothly, or last as long.  It’s like trying to paint a dirty, oily canvas.”

Apply a soft foundation

3. Apply a lightweight foundation in small strokes on the strategic areas of the face, like the forehead, cheekbones and eyelids.

Using heavy lotion, concealer, and foundation accentuates wrinkles.   Lightweight and sheer foundations are the best way to cover up blemishes and wrinkles because it allows the skin to breath.

Apply the right shade of bronzer

4. Apply a light bronzer on the parts where the sun hits naturally: forehead, cheekbones, chin, nose

5. Apply your bronzer with a brush that has long, loose, and fluffy bristles

Don’t go overboard with bronzer, because you don’t want to get the dreaded “orange” look. Any brush that has short, and densely packed bristles will apply too much bronzer. For an even blend, apply a small amount of bronzer on your neck and collarbones.

Highlight your cheekbones

6. Sweep upward with a blush brush while following the natural cheekbone line

If the bronzer does not give you enough color, try applying a light pink or beige color of blush to accentuate your cheekbones.  Remember not to apply blush above your natural cheekbones, because it will give you a clownish look and make you look older. In order to find your cheekbones, touch your cheek until you feel the bone projecting.

Lighten your eyes

7. Apply a neutral color of eyeshadow on the full eyelid, a colorful shadow on the bottom lid, and a darker shadow on the corner of the lid.

8. Apply mascara and eyeliner for eye enhancement

To get age-defying eyes start with an eye shadow primer to smooth out the eyelids.   Not only will the base prevent “crows-feet” wrinkles, but it will also keep the eye shadow from creasing. Greer says, “Eye primers not only bring out the color in the shadows, but also holds the shadow in place all day. When applying eye makeup, make sure to use a primer first and then move straight into eye shadow.”  To offset the shadow from the eye color, line your eyes with dark brown or black eyeliner.  This will open and enhance your eye color.  Top off the summer eye look with black waterproof mascara.  If you want to curl your eyelashes, Greer suggests to, “Always use a standard eyelash curler before mascara, not after.  When using a heated curler, apply mascara first.”

Gloss your lips

9. Apply a lip-gloss with a slight tint

10. For chapped lips, apply a tinted Chap Stick first and then apply a clear coat of lip gloss over the top to get the glossy affect.

Heavy lipstick is out for the summer, while tinted lip-gloss and Chap Stick is in. Use a lip-gloss that contains SPF to protect your lips from the sun. According to organicconsumers.org, 9/10 women use outdated lipstick which can be a breeding ground for bacteria. Therefore, remember to discard any out-of-date lip cosmetics.

Other ways to look and feel fresh in the summer

Sweat and oily skin are concerns when purchasing the right makeup, because oil and sweat clogs pores and creates unwanted blemishes.  Therefore, there are different types of makeup and cleansers for different skin types.  Greer says, “Dry skin needs a gentler cleanser to not make it drier and a stronger moisturizer.  Oily skin needs the opposite. Sensitive skin has a low tolerance to a variety of ingredients, like fragrance, oils, certain chemicals, etc.  Using the best type for your skin is very important.  After that, options like sunscreen, wrinkle defense, acne defense (acid, peroxide, etc.), tint, etc. are all preferences.”

Now that you know the tips for summer 2012 makeup trends you can purchase them at several makeup retailer locations.  Click here for a map of Chicago locations.

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The Hub Bub is a collection of articles, videos, audio, photo slideshows, interactive maps and other media produced by students enrolled in journalism courses at Loyola University Chicago's School of Communication. For more about the School of Communication, our award winning faculty, and our state of the art facilities located in the heart of Chicago, visit our website.