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Some Thoughts on Facebook’s “Graph Search”

Why did Facebook wait years to add search?
When word got out that Facebook was unveiling a new feature, many people (especially those with Facebook stock) had high expectations. Was Facebook launching a search engine to rival Google? Was it going to be the “Google Killer”? Like most Facebook feature announcements, this one left many underwhelmed. […]

About this blog

This blog focuses on digital and interactive marketing trends in the Chicago area and across the globe. Lauren Labrecque is an Assistant Professor of Marketing at Loyola University. Visit Lauren’s website to learn more about her research on digital marketing and her online business, japanese-whetstones.com.