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Donald Trump

 Gini in a Bottle

Al Gini

Donald Trump

 

Why is Donald Trump running for the Republican nomination and ultimately the presidency of the United States? I’m serious, have you thought about it at all? Why would a self-made billionaire best known for a series of real estate developments, a string of beautiful wives, a fake TV melodrama, and an outrageous pompadour, run for the most grueling and important leadership job in the world? Why would a man known more for his swagger and outrageous prejudicial pronouncements seek out a job that requires sober cerebral analysis, and a modulated well thought out sense of concern and respect for others?

I personally don’t think that he is really running for the presidency. I think Mr. Trump is running to reinforce and build his Brand. Okay, at the moment, he’s way ahead of the other 15 republican’s candidates. Okay, he is being pursued by the press, and his every word makes national headlines. Okay, he is actually building a popular voter base in a number of states. And, yes, to many votes he is appealing is because he is audacious, outrageous, and unconventional. But, I think that even Mr. Trump knows that his appeal is based on the fact that he is an outspoken outsider and not a real candidate.

In the end, I think Mr. Trump is the “master-marketer”. He makes deals, sells a product or idea, because its Trump initiated and Trump approved! He needs his name, his face, his persona out there! He needs to be in front of the American public. What better way to do it than to be the iconoclastic cowboy candidate for the presidency!?

Donald Trump may be a buffoon, but he is not a fool! He knows how to play the game. In fact he loves to play the game. He loves being contentious, outrageous, the out-side-the-box maverick. He loves playing the game! He loves being loved! He doesn’t mind being hated either! Just as the three laws of real estate are, “Location, Location, Location” so too, Trump’s personal motto and goal is “Attention, Attention, Attention”.

Okay, so Macy’s dropped his clothing line. So, his production company lost the rights to a beauty pageant. Okay, so he’s had a little financial push back here and there. Trump’s not worried. He’s willing to lose a little in order to gain a lot. And let’s not forget what else “The Donald” is pursuing in this contest besides his “Brand!” Yes, he wants to enhance his “Brand” and make money. And yes, maybe he even wants to win and be the president! But I believe his true goal, his true objective is of course, exactly what the ancient Greeks and Shakespeare warned us about: FAME!

 

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