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IKEA sustainability manager warns companies not to be ‘greenwash’

“Don’t ‘greenwash’ because you will be caught out.  The media, your own colleagues and customers will be aware (if you pretend to have good sustainability credentials)” was the message the IKEA UK’s environment and sustainable development manager Charlie Browne, speaking at the CIPS Annual Conference.

A good starting point is for procurement departments to look at their invoices to see where resources were expended and judge the amount of carbon emissions their organizations produced.  The urge is to innovate, share ideas for best practices with colleagues and peers.  This is only effective if someone on top is as passionate and driven as you are.

Rather than seeing ‘Sustainability’ as part of cost to the business, it helps now to make money by introducing sustainable products that customers want – light bulbs, solar panels and containers to save unfinished food.

As responsible citizens and employees, what can we do to today to encourage our companies and communities to embrace sustainability as part of our daily corporate and personal culture?  The future of the environment is in our hands.

 

http://www.supplymanagement.com/news/2014/ikea-sustainability-manager-warns-companies-not-to-greenwash

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