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Leaving TRG

Leaving TRG

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I’M DONE WITH MY FIRST INTERNSHIP!!!

I’m so happy with how far I’ve come, oh my goodness. My last day was this Friday and it’s my longest day in office all week. This gave me plenty of time to complete projects I had and wrap everything up. I completed my final events post for May. I added some content to MeetEdgar for the events posts to get it out there on all the social media accounts. I created a thread on Twitter for all of the food tours The Roman Guy offers so it’s easily accessible to whoever goes on their page. Finally, I went over everything I’ve accomplished and what struggles I’ve faced throughout the course of the internship.

Facebook:

  1. YouTube Videos get the most interaction.
  2. Best time to post: between 6 and 9pm
  3. Posts with a longer description do better.
  4. People aren’t as engaged on Facebook, so they aren’t really into answering questions about their favorite places or anything like that. They prefer visual content that doesn’t involve much interaction which is why YouTube videos do great.

Twitter

  1. Live tweeting does well and I think it’s much easier than scheduling into Meet Edgar.
  2. Testing: Scheduling a few key posts into Meet Edgar such as events posts, and live tweeting while in the office. I think live tweeting does best because it seems more authentic in my opinion.
  3. Constant content creation/ Updating is key!
  4. Best time to post: any time/all day. With twitter there isn’t really a set time because people tweet so often that in order to be seen we also have to constantly tweet.

Instagram

  1. Stories do well and I’m a such a fan of saving the whole story as highlight because it organizes content by what people would like to see. Polls are best in thestories because they’re easy to followers to use. “Foodie Adventures” were my favorite thing to do once a week because it involved the least amount of work with the greatest engagement.
  2. Posts: Sweets, cheap food, trip advisor recommended restaurants do the best
  3. Best time to post: between 6 and 9pm
  4. Testing: posting on Saturdays instead of Mondays seems to be doing really well and hitting a bigger audience.
  5. Tested: Putting borders around pictures with a common theme, but it takes too much time and doesn’t really add much to the value of the posts.

Enjoyed:

  • I really liked running the Instagram because it allowed me to see immediately what posts did best and the analytics are easy to have a look at.

Highlight:

  • I really enjoyed the tour. It was a super interesting to see the quality of what the Roman Guy offers first hand because I spent the past few months hearing about the tours so it was cool to finally see what all the hype was about.

Enjoyed the Least:

  • Twitter: I feel like Twitter could be really fun and has a lot of creative potential, but with the new rules in MeetEdgar it’s difficult to keep on renewing content.
  • I wish I had more time to try more creative things with twitter. For example, I think it would be a good idea to create a thread on twitter of food tour information and pin it to TRF twitter so its the first thing people see when coming to the twitter. This would also be a good way to link TRF Twitter to other social media accounts.

Challenges:


  • Having enough photos for posts. Since constant has to be constantly flowing, it’s important to always have new pictures and places to talk about. That can be difficult if one week there isn’t time to go out and take more pictures.
  • TIME! I just wish I had more time here. I feel like I could have accomplished so much more. By the time I got used to how everything works and what I’m supposed to do, it’s time to go!
  • Sometimes tasks seemed a bit disorganized. Sometimes I’d have assignments on google calendar, then there was the google doc, now there’s asana so it was a bit confusing figuring out what to do at time.
  • Some weeks I’d have the main things I’m supposed to be doing like the FB, TW, INSTA, content creation, stories, monthly blog post, follower growth for TRF, but then I’d also have follower growth for TPG and TRG along with Pinterest, and Trip Advisor reviews which ended up being a lot considering I’m only able to come in for 10 hours a week. It did get a lot easier once more interns came do tasks weren’t so heavy.

What can TRG do to help future interns?

  • Show them exactly what posts should look like or what key points to hit. For example, on Instagram, name the place, food item, price of food item, recommend it.
  • For blog posts, I think formatting is helpful to go over because it’s so important in making TRG look professional.

After going over all of this with my supervisors, they gave me a run-down of improvements among their social media accounts. Engagement and website traffic went up for all social media 

accounts which is awesome! Although I didn’t reach my goal of 4,000 followers on Instagram, I have brought Facebook engagement to a record high. I had no idea I was actually doing well because I wasn’t sure of myself throughout the course of the internship considering I’d never worked in Marketing before. I was really shocked because it kind of felt like I was drowning a bit, but I pulled through.

That night we all went out for aperitivo and gelato in Testaccio. It sad to go, but I’m beyond grateful for the time I’ve spent with the Roman Guy.

 

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